---
title: "Halti vs KONG: Which is searched more?"
description: "Which is more popular in search, Halti or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog harness brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/halti-vs-kong"
publisher: "Brandwave"
---

# Halti vs KONG: Which is searched more?

Which is more popular in search, Halti or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog harness brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Halti and KONG
- **Competitive set**: Dog harness brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Halti Share of Search**: 33%
- **KONG Share of Search**: 52.3%

## Which is more popular in search, Halti or KONG?

- In September 2026, KONG had more branded searches than Halti among dog harness brands worldwide. KONG was estimated to have 64.3K branded searches compared to Halti’s 40.5K, and held a 52.3% Share of Search versus Halti’s 33%.
- KONG was ahead of Halti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halti’s estimated Share of Search among dog harness brands worldwide moved from 28.7% to 33%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among dog harness brands worldwide moved from 55.6% to 52.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K.

## How did search popularity change for dog harness brands worldwide in September 2026?

- In September 2026, Halti gained estimated Share of Search among dog harness brands worldwide, from 24.7% to 33%.
- In September 2026, KONG lost estimated Share of Search among dog harness brands worldwide, from 58.7% to 52.3%.

## Month by month

| Month | Halti estimated searches | Halti Share of Search | Halti rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 28.7% | 2 | 78.6K | 55.6% | 1 |
| Nov 2025 | 49.5K | 27.5% | 2 | 109K | 60.2% | 1 |
| Dec 2025 | 40.5K | 20.8% | 2 | 132K | 67.8% | 1 |
| Jan 2026 | 49.5K | 27.5% | 2 | 109K | 60.2% | 1 |
| Feb 2026 | 40.5K | 27.5% | 2 | 88.8K | 60.2% | 1 |
| Mar 2026 | 40.5K | 26.2% | 2 | 92.1K | 59.5% | 1 |
| Apr 2026 | 33.1K | 25.3% | 2 | 75.3K | 57.7% | 1 |
| May 2026 | 33.1K | 27.7% | 2 | 64.3K | 53.8% | 1 |
| Jun 2026 | 33.1K | 28.7% | 2 | 64.3K | 55.7% | 1 |
| Jul 2026 | 33.1K | 27.9% | 2 | 67.6K | 56.9% | 1 |
| Aug 2026 | 33.1K | 24.7% | 2 | 78.6K | 58.7% | 1 |
| Sep 2026 | 40.5K | 33% | 2 | 64.3K | 52.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Halti’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Halti**: Measured on the search term “halti”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [Halti profile](/demand/global-en/brands/halti)
- [KONG profile](/demand/global-en/brands/kong)
- [All dog harness brands worldwide](/demand/global-en/categories/dog-harness-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Halti or KONG?

In September 2026, KONG had more branded searches than Halti among dog harness brands worldwide. KONG was estimated to have 64.3K branded searches compared to Halti’s 40.5K, and held a 52.3% Share of Search versus Halti’s 33%.

## Cite this page

Brandwave. "Halti vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/halti-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/halti-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.