--- title: "Halls vs Ricola: Which is more popular?" description: "Is Halls or Ricola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Throat lozenge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/halls-lozenges-vs-ricola" publisher: "Brandwave" --- # Halls vs Ricola: Which is more popular? Is Halls or Ricola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Throat lozenge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halls and Ricola - **Competitive set**: Throat lozenge brands - **Market**: Global - **Month measured**: Oct 2026 - **Halls Share of Search**: 20.4% - **Ricola Share of Search**: 43.3% ## Is Halls or Ricola more popular in search? - In October 2026, Ricola had more branded searches than Halls among throat lozenge brands worldwide. Ricola had about 110,000 branded searches, while Halls had 51,900. Ricola made up 43.3% of all throat lozenge brand searches we track, and Halls accounted for 20.4%. - Ricola was ahead of Halls in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Halls’ share of searches among throat lozenge brands worldwide moved from 23% to 20.4%, and its estimated monthly branded searches moved from 62.9K to 51.9K. - Across the 12 months ending October 2026, Ricola’s share of searches among throat lozenge brands worldwide moved from 49.4% to 43.3%, and its estimated monthly branded searches moved from 135K to 110K. ## Top throat lozenge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Halls and Ricola showed up in all five answers. Ricola was listed before Halls in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ricola | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Halls | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Strepsils | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Difflam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about throat lozenge brands - Asked ChatGPT "Which throat lozenge brand should I buy?": 1. Halls, 2. Ricola, 3. Strepsils - Asked ChatGPT "What are the best throat lozenge brands?": 1. Ricola, 2. Halls - Asked ChatGPT "What's the best throat lozenge brand for a sore throat?": 1. Halls, 2. Ricola - Searched Google, AI Overview "sore throat lozenges": 1. Ricola, 2. Halls - Searched Google, AI Overview "best throat lozenge": 1. Ricola, 2. Halls Not named in any answer: Difflam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for throat lozenge brands worldwide in October 2026? - In October 2026, Halls gained share of searches among throat lozenge brands worldwide, from 18.7% to 20.4%. - In October 2026, Ricola lost share of searches among throat lozenge brands worldwide, from 48% to 43.3%. ## How has branded search for Halls and Ricola changed worldwide over the last 12 months? | Month | Halls estimated searches | Halls Share of Search | Halls rank | Ricola estimated searches | Ricola Share of Search | Ricola rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 62.9K | 23% | 3 | 135K | 49.4% | 1 | | Dec 2025 | 113K | 33.2% | 2 | 135K | 39.7% | 1 | | Jan 2026 | 92.9K | 30.6% | 2 | 135K | 44.5% | 1 | | Feb 2026 | 51.9K | 21.9% | 3 | 110K | 46.3% | 1 | | Mar 2026 | 42.9K | 18.7% | 3 | 110K | 48% | 1 | | Apr 2026 | 42.4K | 21.7% | 3 | 90.5K | 46.4% | 1 | | May 2026 | 42.4K | 21.7% | 3 | 90.5K | 46.4% | 1 | | Jun 2026 | 23.8K | 13.5% | 3 | 90.5K | 51.2% | 1 | | Jul 2026 | 28.7K | 15.8% | 3 | 90.5K | 49.8% | 1 | | Aug 2026 | 35K | 18.6% | 3 | 90.5K | 48.2% | 1 | | Sep 2026 | 42.9K | 18.7% | 3 | 110K | 48% | 1 | | Oct 2026 | 51.9K | 20.4% | 3 | 110K | 43.3% | 1 | ## How are Halls’ and Ricola’s branded searches counted? Brandwave collects information about searches that people make online using Halls’ and Ricola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halls**: Measured on the search terms “halls cough drops” and “halls lozenges”, summed into one figure. - **Ricola**: Measured on the search term “ricola”. - [Halls profile](/demand/global-en/brands/halls-lozenges) - [Ricola profile](/demand/global-en/brands/ricola) - [All throat lozenge brands worldwide](/demand/global-en/categories/throat-lozenge-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halls or Ricola more popular in search? In October 2026, Ricola had more branded searches than Halls among throat lozenge brands worldwide. Ricola had about 110,000 branded searches, while Halls had 51,900. Ricola made up 43.3% of all throat lozenge brand searches we track, and Halls accounted for 20.4%. ## Cite this page Brandwave. "Halls vs Ricola: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/halls-lozenges-vs-ricola This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/halls-lozenges-vs-ricola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.