---
title: "Hallmark vs Papyrus: Which is more popular by branded search?"
description: "Which is more popular in search, Hallmark or Papyrus? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hallmark-vs-papyrus"
publisher: "Brandwave"
---

# Hallmark vs Papyrus: Which is more popular by branded search?

Which is more popular in search, Hallmark or Papyrus? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hallmark and Papyrus
- **Competitive set**: Greeting cards
- **Market**: Global
- **Month measured**: Aug 2026
- **Hallmark Share of Search**: 2%
- **Papyrus Share of Search**: 0.49%

## Which is more popular in search, Hallmark or Papyrus?

- In August 2026, Hallmark had more branded searches than Papyrus among greeting cards worldwide. Hallmark was estimated to have 18.1K branded searches compared to Papyrus’ 4.4K, and held a 2% Share of Search versus Papyrus’ 0.49%.
- Hallmark was ahead of Papyrus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hallmark’s estimated Share of Search among greeting cards worldwide moved from 2.8% to 2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Papyrus’ estimated Share of Search among greeting cards worldwide moved from 0.56% to 0.49%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

## How did search popularity change for greeting cards worldwide in August 2026?

- Estimated monthly branded searches for Hallmark worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Papyrus worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Month by month

| Month | Hallmark estimated searches | Hallmark Share of Search | Hallmark rank | Papyrus estimated searches | Papyrus Share of Search | Papyrus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.8% | 5 | 5.4K | 0.56% | 6 |
| Nov 2025 | 27.1K | 2.3% | 5 | 6.6K | 0.56% | 6 |
| Dec 2025 | 40.5K | 2.4% | 5 | 8.1K | 0.48% | 6 |
| Jan 2026 | 27.1K | 3% | 5 | 5.4K | 0.6% | 6 |
| Feb 2026 | 27.1K | 2.6% | 5 | 4.4K | 0.43% | 6 |
| Mar 2026 | 22.2K | 1.9% | 5 | 4.4K | 0.38% | 6 |
| Apr 2026 | 27.1K | 3.3% | 5 | 4.4K | 0.53% | 6 |
| May 2026 | 22.2K | 2.4% | 5 | 5.4K | 0.59% | 6 |
| Jun 2026 | 22.2K | 1.9% | 5 | 4.4K | 0.38% | 6 |
| Jul 2026 | 18.1K | 2% | 5 | 4.4K | 0.49% | 6 |
| Aug 2026 | 18.1K | 2% | 5 | 4.4K | 0.49% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hallmark’s and Papyrus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hallmark**: Measured on the search term “hallmark cards”.
- **Papyrus**: Measured on the search term “papyrus cards”.

- [Hallmark profile](/demand/global-en/brands/hallmark)
- [Papyrus profile](/demand/global-en/brands/papyrus)
- [All greeting cards worldwide](/demand/global-en/categories/greeting-cards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hallmark or Papyrus?

In August 2026, Hallmark had more branded searches than Papyrus among greeting cards worldwide. Hallmark was estimated to have 18.1K branded searches compared to Papyrus’ 4.4K, and held a 2% Share of Search versus Papyrus’ 0.49%.

## Cite this page

Brandwave. "Hallmark vs Papyrus: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hallmark-vs-papyrus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hallmark-vs-papyrus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.