---
title: "Halliburton vs SAP S/4HANA: Which is searched more?"
description: "Is Halliburton or SAP S/4HANA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil and gas software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/halliburton-vs-sap-s4hana"
publisher: "Brandwave"
---

# Halliburton vs SAP S/4HANA: Which is searched more?

Is Halliburton or SAP S/4HANA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oil and gas software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Halliburton and SAP S/4HANA
- **Competitive set**: Oil and gas software
- **Market**: Global
- **Month measured**: Sep 2026
- **Halliburton Share of Search**: 32.1%
- **SAP S/4HANA Share of Search**: 21.9%

## Is Halliburton or SAP S/4HANA more popular in search?

- In September 2026, Halliburton had more branded searches than SAP S/4HANA among oil and gas software worldwide. Halliburton had about 165,000 branded searches, while SAP S/4HANA had 113,000. Halliburton made up 32.1% of all oil and gas software searches we track, and SAP S/4HANA accounted for 21.9%.
- Halliburton was ahead of SAP S/4HANA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halliburton’s share of searches among oil and gas software worldwide moved from 31.7% to 32.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, SAP S/4HANA’s share of searches among oil and gas software worldwide moved from 22.6% to 21.9%, and its estimated monthly branded searches moved from 118K to 113K.

## How did search popularity change for oil and gas software worldwide in September 2026?

- In September 2026, SAP S/4HANA gained share of searches among oil and gas software worldwide, from 20.2% to 21.9%.
- In September 2026, Halliburton lost share of searches among oil and gas software worldwide, from 36.2% to 32.1%.

## Month by month

| Month | Halliburton estimated searches | Halliburton Share of Search | Halliburton rank | SAP S/4HANA estimated searches | SAP S/4HANA Share of Search | SAP S/4HANA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 31.7% | 2 | 118K | 22.6% | 3 |
| Nov 2025 | 201K | 39.6% | 1 | 113K | 22.2% | 3 |
| Dec 2025 | 135K | 32.1% | 2 | 92.1K | 21.9% | 3 |
| Jan 2026 | 301K | 46.3% | 1 | 113K | 17.3% | 3 |
| Feb 2026 | 201K | 38.7% | 1 | 118K | 22.7% | 3 |
| Mar 2026 | 201K | 36.2% | 2 | 118K | 21.2% | 3 |
| Apr 2026 | 201K | 36.6% | 2 | 113K | 20.5% | 3 |
| May 2026 | 165K | 34.5% | 2 | 113K | 23.6% | 3 |
| Jun 2026 | 165K | 32.2% | 2 | 113K | 22% | 3 |
| Jul 2026 | 201K | 36.8% | 2 | 113K | 20.6% | 3 |
| Aug 2026 | 165K | 36.2% | 2 | 92.1K | 20.2% | 3 |
| Sep 2026 | 165K | 32.1% | 2 | 113K | 21.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Halliburton’s and SAP S/4HANA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Halliburton**: Measured on the search term “halliburton”.
- **SAP S/4HANA**: Measured on the search terms “s 4hana” and “sap s4hana”, summed into one figure.

- [Halliburton profile](/demand/global-en/brands/halliburton)
- [SAP S/4HANA profile](/demand/global-en/brands/sap-s4hana)
- [All oil and gas software worldwide](/demand/global-en/categories/oil-and-gas-software): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Halliburton or SAP S/4HANA more popular in search?

In September 2026, Halliburton had more branded searches than SAP S/4HANA among oil and gas software worldwide. Halliburton had about 165,000 branded searches, while SAP S/4HANA had 113,000. Halliburton made up 32.1% of all oil and gas software searches we track, and SAP S/4HANA accounted for 21.9%.

## Cite this page

Brandwave. "Halliburton vs SAP S/4HANA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/halliburton-vs-sap-s4hana

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/halliburton-vs-sap-s4hana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.