---
title: "Halfords vs NAPA Auto Parts: Which is more popular by branded search?"
description: "Which is more popular in search, Halfords or NAPA Auto Parts? Compare estimated monthly branded-search demand and Share of Search inside the Auto parts retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/halfords-vs-napa"
publisher: "Brandwave"
---

# Halfords vs NAPA Auto Parts: Which is more popular by branded search?

Which is more popular in search, Halfords or NAPA Auto Parts? Compare estimated monthly branded-search demand and Share of Search inside the Auto parts retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Halfords and NAPA Auto Parts
- **Competitive set**: Auto parts retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **Halfords Share of Search**: 9.2%
- **NAPA Auto Parts Share of Search**: 6.2%

## Which is more popular in search, Halfords or NAPA Auto Parts?

- In August 2026, Halfords had more branded searches than NAPA Auto Parts among auto parts retailers worldwide. Halfords was estimated to have 2.2M branded searches compared to NAPA Auto Parts’ 1.5M, and held a 9.2% Share of Search versus NAPA Auto Parts’ 6.2%.
- Halfords was ahead of NAPA Auto Parts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide moved from 7.5% to 9.2%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers worldwide held steady at 6.2%, and its estimated monthly branded searches held steady at 1.5M.

## How did search popularity change for auto parts retailers worldwide in August 2026?

- In August 2026, Halfords gained estimated Share of Search among auto parts retailers worldwide, from 7.7% to 9.2%.

## Month by month

| Month | Halfords estimated searches | Halfords Share of Search | Halfords rank | NAPA Auto Parts estimated searches | NAPA Auto Parts Share of Search | NAPA Auto Parts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 7.5% | 5 | 1.5M | 6.2% | 6 |
| Nov 2025 | 2.2M | 9.3% | 4 | 1.5M | 6.2% | 6 |
| Dec 2025 | 1.8M | 7.9% | 4 | 1.5M | 6.4% | 6 |
| Jan 2026 | 2.2M | 9.3% | 4 | 1.5M | 6.2% | 6 |
| Feb 2026 | 1.8M | 7.9% | 4 | 1.5M | 6.5% | 6 |
| Mar 2026 | 2.2M | 8.2% | 4 | 1.5M | 5.5% | 6 |
| Apr 2026 | 2.2M | 9.2% | 4 | 1.5M | 6.2% | 6 |
| May 2026 | 2.2M | 9.2% | 4 | 1.5M | 6.2% | 6 |
| Jun 2026 | 1.8M | 7.7% | 4 | 1.5M | 6.3% | 6 |
| Jul 2026 | 1.8M | 7.7% | 4 | 1.5M | 6.3% | 6 |
| Aug 2026 | 2.2M | 9.2% | 4 | 1.5M | 6.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Halfords’ and NAPA Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Halfords**: Measured on the search term “halfords”.
- **NAPA Auto Parts**: Measured on the search term “napa auto parts”.

- [Halfords profile](/demand/global-en/brands/halfords)
- [NAPA Auto Parts profile](/demand/global-en/brands/napa)
- [All auto parts retailers worldwide](/demand/global-en/categories/auto-parts-retailers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Halfords or NAPA Auto Parts?

In August 2026, Halfords had more branded searches than NAPA Auto Parts among auto parts retailers worldwide. Halfords was estimated to have 2.2M branded searches compared to NAPA Auto Parts’ 1.5M, and held a 9.2% Share of Search versus NAPA Auto Parts’ 6.2%.

## Cite this page

Brandwave. "Halfords vs NAPA Auto Parts: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/halfords-vs-napa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/halfords-vs-napa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.