---
title: "Hako vs Nilfisk: Which is more popular by branded search?"
description: "Which is more popular in search, Hako or Nilfisk? Compare estimated monthly branded-search demand and Share of Search inside the Floor scrubbers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hako-vs-nilfisk"
publisher: "Brandwave"
---

# Hako vs Nilfisk: Which is more popular by branded search?

Which is more popular in search, Hako or Nilfisk? Compare estimated monthly branded-search demand and Share of Search inside the Floor scrubbers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hako and Nilfisk
- **Competitive set**: Floor scrubbers
- **Market**: Global
- **Month measured**: Aug 2026
- **Hako Share of Search**: <0.01%
- **Nilfisk Share of Search**: 8.2%

## Which is more popular in search, Hako or Nilfisk?

- In August 2026, Nilfisk had more branded searches than Hako among floor scrubbers worldwide. Nilfisk was estimated to have 74K branded searches compared to Hako’s 70, and held an 8.2% Share of Search versus Hako’s <0.01%.
- Nilfisk was ahead of Hako in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hako’s estimated Share of Search among floor scrubbers worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide moved from 9.8% to 8.2%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for floor scrubbers worldwide in August 2026?

- In August 2026, Hako rose from 6th to 5th among floor scrubbers worldwide.
- Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | Hako estimated searches | Hako Share of Search | Hako rank | Nilfisk estimated searches | Nilfisk Share of Search | Nilfisk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | <0.01% | 5 | 90.5K | 9.8% | 2 |
| Nov 2025 | 40 | <0.01% | 6 | 74K | 6.9% | 2 |
| Dec 2025 | 40 | <0.01% | 6 | 74K | 8.2% | 2 |
| Jan 2026 | 70 | <0.01% | 5 | 90.5K | 9.8% | 2 |
| Feb 2026 | 70 | <0.01% | 5 | 90.5K | 9.8% | 2 |
| Mar 2026 | 50 | <0.01% | 6 | 110K | 8.2% | 2 |
| Apr 2026 | 50 | <0.01% | 6 | 110K | 8.2% | 2 |
| May 2026 | 50 | <0.01% | 6 | 90.5K | 8.3% | 2 |
| Jun 2026 | 40 | <0.01% | 6 | 74K | 8.2% | 2 |
| Jul 2026 | 50 | <0.01% | 6 | 74K | 8.2% | 2 |
| Aug 2026 | 70 | <0.01% | 5 | 74K | 8.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hako’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hako**: Measured on the search term “hako scrubber”.
- **Nilfisk**: Measured on the search term “nilfisk”.

- [Hako profile](/demand/global-en/brands/hako)
- [Nilfisk profile](/demand/global-en/brands/nilfisk)
- [All floor scrubbers worldwide](/demand/global-en/categories/floor-scrubbers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hako or Nilfisk?

In August 2026, Nilfisk had more branded searches than Hako among floor scrubbers worldwide. Nilfisk was estimated to have 74K branded searches compared to Hako’s 70, and held an 8.2% Share of Search versus Hako’s <0.01%.

## Cite this page

Brandwave. "Hako vs Nilfisk: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hako-vs-nilfisk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hako-vs-nilfisk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.