---
title: "Hako vs Karcher: Which is more popular by branded search?"
description: "Which is more popular in search, Hako or Karcher? Compare estimated monthly branded-search demand and Share of Search inside the Floor scrubbers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hako-vs-karcher"
publisher: "Brandwave"
---

# Hako vs Karcher: Which is more popular by branded search?

Which is more popular in search, Hako or Karcher? Compare estimated monthly branded-search demand and Share of Search inside the Floor scrubbers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hako and Karcher
- **Competitive set**: Floor scrubbers
- **Market**: Global
- **Month measured**: Aug 2026
- **Hako Share of Search**: <0.01%
- **Karcher Share of Search**: 91.3%

## Which is more popular in search, Hako or Karcher?

- In August 2026, Karcher had more branded searches than Hako among floor scrubbers worldwide. Karcher was estimated to have 823K branded searches compared to Hako’s 70, and held a 91.3% Share of Search versus Hako’s <0.01%.
- Karcher was ahead of Hako in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hako’s estimated Share of Search among floor scrubbers worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Karcher’s estimated Share of Search among floor scrubbers worldwide moved from 89.5% to 91.3%, and its estimated monthly branded searches held steady at 823K.

## How did search popularity change for floor scrubbers worldwide in August 2026?

- In August 2026, Hako rose from 6th to 5th among floor scrubbers worldwide.

## Month by month

| Month | Hako estimated searches | Hako Share of Search | Hako rank | Karcher estimated searches | Karcher Share of Search | Karcher rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | <0.01% | 5 | 823K | 89.5% | 1 |
| Nov 2025 | 40 | <0.01% | 6 | 1M | 92.6% | 1 |
| Dec 2025 | 40 | <0.01% | 6 | 823K | 91.2% | 1 |
| Jan 2026 | 70 | <0.01% | 5 | 823K | 89.5% | 1 |
| Feb 2026 | 70 | <0.01% | 5 | 823K | 89.4% | 1 |
| Mar 2026 | 50 | <0.01% | 6 | 1.2M | 91.3% | 1 |
| Apr 2026 | 50 | <0.01% | 6 | 1.2M | 91.3% | 1 |
| May 2026 | 50 | <0.01% | 6 | 1M | 91.2% | 1 |
| Jun 2026 | 40 | <0.01% | 6 | 823K | 91.2% | 1 |
| Jul 2026 | 50 | <0.01% | 6 | 823K | 91.1% | 1 |
| Aug 2026 | 70 | <0.01% | 5 | 823K | 91.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hako’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hako**: Measured on the search term “hako scrubber”.
- **Karcher**: Measured on the search term “karcher”.

- [Hako profile](/demand/global-en/brands/hako)
- [Karcher profile](/demand/global-en/brands/karcher)
- [All floor scrubbers worldwide](/demand/global-en/categories/floor-scrubbers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hako or Karcher?

In August 2026, Karcher had more branded searches than Hako among floor scrubbers worldwide. Karcher was estimated to have 823K branded searches compared to Hako’s 70, and held a 91.3% Share of Search versus Hako’s <0.01%.

## Cite this page

Brandwave. "Hako vs Karcher: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hako-vs-karcher

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hako-vs-karcher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.