---
title: "Haith's vs Johnston & Jeff: Which is searched more?"
description: "Which is more popular in search, Haith's or Johnston & Jeff? Compare estimated monthly branded-search demand and Share of Search inside the Bird seed set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haith-s-vs-johnston-jeff"
publisher: "Brandwave"
---

# Haith's vs Johnston & Jeff: Which is searched more?

Which is more popular in search, Haith's or Johnston & Jeff? Compare estimated monthly branded-search demand and Share of Search inside the Bird seed set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haith's and Johnston & Jeff
- **Competitive set**: Bird seed
- **Market**: Global
- **Month measured**: Aug 2026
- **Haith's Share of Search**: 3.3%
- **Johnston & Jeff Share of Search**: 3%

## Which is more popular in search, Haith's or Johnston & Jeff?

- In August 2026, Haith's and Johnston & Jeff were level on Share of Search among bird seed worldwide, with an estimated 1.9K versus 1.8K branded searches, at 3.3% and 3% estimated Share of Search.
- Haith's was ahead of Johnston & Jeff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haith's’ estimated Share of Search among bird seed worldwide moved from 4.9% to 3.3%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 11 months ending August 2026, Johnston & Jeff’s estimated Share of Search among bird seed worldwide held steady at 3%, and its estimated monthly branded searches held steady at 1.8K.

## How did search popularity change for bird seed worldwide in August 2026?

- Estimated monthly branded searches for Haith's worldwide fell 34.4% over 11 measured months, from 2.9K to 1.9K in August 2026.

## Month by month

| Month | Haith's estimated searches | Haith's Share of Search | Haith's rank | Johnston & Jeff estimated searches | Johnston & Jeff Share of Search | Johnston & Jeff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 4.9% | 5 | 1.8K | 3% | 6 |
| Nov 2025 | 2.9K | 5.1% | 5 | 1.4K | 2.5% | 6 |
| Dec 2025 | 2.9K | 5.1% | 5 | 1.4K | 2.5% | 6 |
| Jan 2026 | 2.9K | 4.5% | 5 | 2K | 3.1% | 6 |
| Feb 2026 | 2.4K | 4.2% | 5 | 2K | 3.5% | 6 |
| Mar 2026 | 2.4K | 4.1% | 5 | 2K | 3.4% | 6 |
| Apr 2026 | 2.4K | 4% | 5 | 2K | 3.3% | 6 |
| May 2026 | 2.4K | 3.7% | 5 | 1.8K | 2.7% | 6 |
| Jun 2026 | 2.4K | 4% | 5 | 1.8K | 2.9% | 6 |
| Jul 2026 | 1.9K | 3.3% | 5 | 1.8K | 3% | 6 |
| Aug 2026 | 1.9K | 3.3% | 5 | 1.8K | 3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haith's’ and Johnston & Jeff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haith's**: Measured on the search terms “haith s” and “haiths”, summed into one figure.
- **Johnston & Jeff**: Measured on the search terms “johnston and jeff” and “johnston jeff”, summed into one figure.

- [Haith's profile](/demand/global-en/brands/haith-s)
- [Johnston & Jeff profile](/demand/global-en/brands/johnston-jeff)
- [All bird seed worldwide](/demand/global-en/categories/bird-seed): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haith's or Johnston & Jeff?

In August 2026, Haith's and Johnston & Jeff were level on Share of Search among bird seed worldwide, with an estimated 1.9K versus 1.8K branded searches, at 3.3% and 3% estimated Share of Search.

## Cite this page

Brandwave. "Haith's vs Johnston & Jeff: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haith-s-vs-johnston-jeff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haith-s-vs-johnston-jeff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.