---
title: "Haiilo vs Oktopost: Which is searched more?"
description: "Is Haiilo or Oktopost more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee advocacy platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haiilo-vs-oktopost"
publisher: "Brandwave"
---

# Haiilo vs Oktopost: Which is searched more?

Is Haiilo or Oktopost more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee advocacy platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haiilo and Oktopost
- **Competitive set**: Employee advocacy platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Haiilo Share of Search**: 24.2%
- **Oktopost Share of Search**: 30%

## Is Haiilo or Oktopost more popular in search?

- In September 2026, Oktopost had more branded searches than Haiilo among employee advocacy platforms worldwide. Oktopost had about 3,600 branded searches, while Haiilo had 2,900. Oktopost made up 30% of all employee advocacy platform searches we track, and Haiilo accounted for 24.2%.
- Oktopost was ahead of Haiilo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haiilo’s share of searches among employee advocacy platforms worldwide moved from 27% to 24.2%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Oktopost’s share of searches among employee advocacy platforms worldwide moved from 27% to 30%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for employee advocacy platforms worldwide in September 2026?

- In September 2026, Oktopost gained share of searches among employee advocacy platforms worldwide, from 29.2% to 30%.
- Estimated monthly branded searches for Haiilo worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

## Month by month

| Month | Haiilo estimated searches | Haiilo Share of Search | Haiilo rank | Oktopost estimated searches | Oktopost Share of Search | Oktopost rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 27% | 1 | 4.4K | 27% | 2 |
| Nov 2025 | 3.6K | 26.5% | 1 | 3.6K | 26.5% | 2 |
| Dec 2025 | 2.9K | 26.1% | 1 | 2.9K | 26.1% | 2 |
| Jan 2026 | 3.6K | 25.9% | 1 | 3.6K | 25.9% | 2 |
| Feb 2026 | 3.6K | 26.3% | 1 | 3.6K | 26.3% | 2 |
| Mar 2026 | 3.6K | 24.2% | 1 | 3.6K | 24.2% | 2 |
| Apr 2026 | 2.9K | 23.2% | 2 | 3.6K | 28.8% | 1 |
| May 2026 | 2.9K | 23.1% | 2 | 3.6K | 28.6% | 1 |
| Jun 2026 | 2.9K | 22.5% | 2 | 3.6K | 28% | 1 |
| Jul 2026 | 2.4K | 20.7% | 2 | 3.6K | 31.1% | 1 |
| Aug 2026 | 2.4K | 24.2% | 2 | 2.9K | 29.2% | 1 |
| Sep 2026 | 2.9K | 24.2% | 2 | 3.6K | 30% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Haiilo’s and Oktopost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haiilo**: Measured on the search term “haiilo”.
- **Oktopost**: Measured on the search term “oktopost”.

- [Haiilo profile](/demand/global-en/brands/haiilo)
- [Oktopost profile](/demand/global-en/brands/oktopost)
- [All employee advocacy platforms worldwide](/demand/global-en/categories/employee-advocacy-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Haiilo or Oktopost more popular in search?

In September 2026, Oktopost had more branded searches than Haiilo among employee advocacy platforms worldwide. Oktopost had about 3,600 branded searches, while Haiilo had 2,900. Oktopost made up 30% of all employee advocacy platform searches we track, and Haiilo accounted for 24.2%.

## Cite this page

Brandwave. "Haiilo vs Oktopost: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haiilo-vs-oktopost

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haiilo-vs-oktopost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.