--- title: "Haifa vs Jobe's Organics: Which is searched more?" description: "Is Haifa or Jobe's Organics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/haifa-vs-jobes-organics" publisher: "Brandwave" --- # Haifa vs Jobe's Organics: Which is searched more? Is Haifa or Jobe's Organics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haifa and Jobe's Organics - **Competitive set**: Fertiliser brands - **Market**: Global - **Month measured**: Sep 2026 - **Haifa Share of Search**: 1.2% - **Jobe's Organics Share of Search**: 0.4% ## Is Haifa or Jobe's Organics more popular in search? - In September 2026, Haifa had more branded searches than Jobe's Organics among fertiliser brands worldwide. Haifa had about 880 branded searches, while Jobe's Organics had 290. Haifa made up 1.2% of all fertiliser brand searches we track, and Jobe's Organics accounted for 0.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Jobe's Organics took it in May 2026, Haifa took it in July 2026. - Across the 12 months ending September 2026, Haifa’s share of searches among fertiliser brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Jobe's Organics’ share of searches among fertiliser brands worldwide moved from 0.24% to 0.4%, and its estimated monthly branded searches moved from 150 to 290. ## Top fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Haifa nor Jobe's Organics showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Espoma | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Miracle-Gro | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Osmocote | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Scotts | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Yara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ICL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Levington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nutrien | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haifa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jobe's Organics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Westland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fertiliser brands - Asked ChatGPT "Which fertiliser brand should I buy?": 1. Espoma, 2. Miracle-Gro, 3. Osmocote - Asked ChatGPT "What are the best fertiliser brands?": 1. Espoma, 2. Miracle-Gro, 3. Scotts, 4. Osmocote - Asked ChatGPT "What's the best fertiliser brand for a healthy lawn?": 1. Scotts - Searched Google, AI Overview "lawn fertiliser": 1. Scotts - Searched Google, AI Overview "garden fertiliser": named none of the brands we track Not named in any answer: Yara, ICL, Levington, Nutrien, Haifa, Yates, Jobe's Organics and Westland. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for fertiliser brands worldwide in September 2026? - Haifa’s share of searches among fertiliser brands worldwide has gained ground for 3 months in a row, from 0.55% to 1.2% in September 2026. - In September 2026, Jobe's Organics fell from 10th to 11th among fertiliser brands worldwide. ## Month by month | Month | Haifa estimated searches | Haifa Share of Search | Haifa rank | Jobe's Organics estimated searches | Jobe's Organics Share of Search | Jobe's Organics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1.1% | 9 | 150 | 0.24% | 11 | | Nov 2025 | 720 | 1.5% | 7 | 100 | 0.21% | 11 | | Dec 2025 | 720 | 1.7% | 8 | 100 | 0.24% | 11 | | Jan 2026 | 1K | 1.8% | 8 | 100 | 0.18% | 11 | | Feb 2026 | 880 | 1.3% | 9 | 150 | 0.23% | 12 | | Mar 2026 | 880 | 0.7% | 9 | 490 | 0.39% | 10 | | Apr 2026 | 720 | 0.48% | 9 | 610 | 0.41% | 10 | | May 2026 | 590 | 0.36% | 11 | 950 | 0.58% | 10 | | Jun 2026 | 720 | 0.55% | 10 | 950 | 0.73% | 9 | | Jul 2026 | 880 | 0.81% | 9 | 630 | 0.58% | 11 | | Aug 2026 | 1K | 1% | 9 | 400 | 0.42% | 10 | | Sep 2026 | 880 | 1.2% | 9 | 290 | 0.4% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Haifa’s and Jobe's Organics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haifa**: Measured on the search term “haifa fertiliser”. - **Jobe's Organics**: Measured on the search terms “jobes organics fertilizer” and “jobes organics plant food”, summed into one figure. - [Haifa profile](/demand/global-en/brands/haifa) - [Jobe's Organics profile](/demand/global-en/brands/jobes-organics) - [All fertiliser brands worldwide](/demand/global-en/categories/fertiliser-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haifa or Jobe's Organics more popular in search? In September 2026, Haifa had more branded searches than Jobe's Organics among fertiliser brands worldwide. Haifa had about 880 branded searches, while Jobe's Organics had 290. Haifa made up 1.2% of all fertiliser brand searches we track, and Jobe's Organics accounted for 0.4%. ## Cite this page Brandwave. "Haifa vs Jobe's Organics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haifa-vs-jobes-organics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haifa-vs-jobes-organics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.