---
title: "Haier vs Samsung: Which is more popular by branded search?"
description: "Which is more popular in search, Haier or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Laundry appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haier-vs-samsung"
publisher: "Brandwave"
---

# Haier vs Samsung: Which is more popular by branded search?

Which is more popular in search, Haier or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Laundry appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haier and Samsung
- **Competitive set**: Laundry appliance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Haier Share of Search**: 17.8%
- **Samsung Share of Search**: 15.6%

## Which is more popular in search, Haier or Samsung?

- In August 2026, Haier had more branded searches than Samsung among laundry appliance brands worldwide. Haier was estimated to have 480K branded searches compared to Samsung’s 422K, and held a 17.8% Share of Search versus Samsung’s 15.6%.
- Haier was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among laundry appliance brands worldwide moved from 19.2% to 17.8%, and its estimated monthly branded searches moved from 587K to 480K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among laundry appliance brands worldwide moved from 14.8% to 15.6%, and its estimated monthly branded searches moved from 452K to 422K.

## How did search popularity change for laundry appliance brands worldwide in August 2026?

- In August 2026, LG overtook Haier to rank 2nd among laundry appliance brands worldwide, at 19%.
- In August 2026, Samsung gained estimated Share of Search among laundry appliance brands worldwide, from 13.6% to 15.6%.
- In August 2026, Haier lost estimated Share of Search among laundry appliance brands worldwide, from 20.2% to 17.8%.

## Month by month

| Month | Haier estimated searches | Haier Share of Search | Haier rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 587K | 19.2% | 2 | 452K | 14.8% | 4 |
| Nov 2025 | 561K | 19.6% | 2 | 431K | 15.1% | 4 |
| Dec 2025 | 661K | 23.8% | 2 | 397K | 14.3% | 4 |
| Jan 2026 | 587K | 19.8% | 2 | 397K | 13.4% | 4 |
| Feb 2026 | 480K | 18.8% | 3 | 377K | 14.7% | 4 |
| Mar 2026 | 562K | 20.1% | 3 | 377K | 13.5% | 4 |
| Apr 2026 | 662K | 23.2% | 2 | 352K | 12.3% | 4 |
| May 2026 | 663K | 23.5% | 2 | 352K | 12.5% | 4 |
| Jun 2026 | 662K | 23.5% | 2 | 352K | 12.5% | 4 |
| Jul 2026 | 562K | 20.2% | 2 | 377K | 13.6% | 4 |
| Aug 2026 | 480K | 17.8% | 3 | 422K | 15.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haier**: Measured on the search terms “haier”, “haier com” and “haier washer”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Haier profile](/demand/global-en/brands/haier)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All laundry appliance brands worldwide](/demand/global-en/categories/laundry-appliance-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haier or Samsung?

In August 2026, Haier had more branded searches than Samsung among laundry appliance brands worldwide. Haier was estimated to have 480K branded searches compared to Samsung’s 422K, and held a 17.8% Share of Search versus Samsung’s 15.6%.

## Cite this page

Brandwave. "Haier vs Samsung: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/haier-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haier-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.