---
title: "Haier vs Midea: Which is searched more?"
description: "Which is more popular in search, Haier or Midea? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haier-vs-midea"
publisher: "Brandwave"
---

# Haier vs Midea: Which is searched more?

Which is more popular in search, Haier or Midea? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haier and Midea
- **Competitive set**: Washing machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Haier Share of Search**: 7.5%
- **Midea Share of Search**: 8.6%

## Which is more popular in search, Haier or Midea?

- In September 2026, Midea had more branded searches than Haier among washing machine brands worldwide. Midea was estimated to have 550K branded searches compared to Haier’s 478K, and held an 8.6% Share of Search versus Haier’s 7.5%.
- The lead changed hands once in the 12 months ending September 2026: Midea took it in June 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide moved from 8.3% to 7.5%, and its estimated monthly branded searches moved from 585K to 478K.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide moved from 6.4% to 8.6%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for washing machine brands worldwide in September 2026?

- In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 10.2% to 8.6%.
- In September 2026, Haier rose from 6th to 5th among washing machine brands worldwide.

## Month by month

| Month | Haier estimated searches | Haier Share of Search | Haier rank | Midea estimated searches | Midea Share of Search | Midea rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 585K | 8.3% | 4 | 450K | 6.4% | 8 |
| Nov 2025 | 560K | 7.2% | 4 | 450K | 5.8% | 6 |
| Dec 2025 | 660K | 9.5% | 4 | 450K | 6.5% | 6 |
| Jan 2026 | 585K | 8.2% | 4 | 450K | 6.3% | 7 |
| Feb 2026 | 478K | 8% | 5 | 368K | 6.2% | 8 |
| Mar 2026 | 560K | 8.5% | 5 | 450K | 6.8% | 7 |
| Apr 2026 | 660K | 10.2% | 4 | 450K | 7% | 6 |
| May 2026 | 660K | 10.1% | 4 | 550K | 8.4% | 5 |
| Jun 2026 | 660K | 9.7% | 5 | 823K | 12.1% | 4 |
| Jul 2026 | 560K | 8.5% | 5 | 823K | 12.5% | 4 |
| Aug 2026 | 478K | 7.2% | 6 | 673K | 10.2% | 4 |
| Sep 2026 | 478K | 7.5% | 5 | 550K | 8.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haier**: Measured on the search terms “haier” and “haier washer”, summed into one figure.
- **Midea**: Measured on the search term “midea”.

- [Haier profile](/demand/global-en/brands/haier)
- [Midea profile](/demand/global-en/brands/midea)
- [All washing machine brands worldwide](/demand/global-en/categories/washing-machine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haier or Midea?

In September 2026, Midea had more branded searches than Haier among washing machine brands worldwide. Midea was estimated to have 550K branded searches compared to Haier’s 478K, and held an 8.6% Share of Search versus Haier’s 7.5%.

## Cite this page

Brandwave. "Haier vs Midea: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haier-vs-midea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haier-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.