---
title: "Haier vs Liebherr: Which is more popular by branded search?"
description: "Which is more popular in search, Haier or Liebherr? Compare estimated monthly branded-search demand and Share of Search inside the Wine fridges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haier-vs-liebherr"
publisher: "Brandwave"
---

# Haier vs Liebherr: Which is more popular by branded search?

Which is more popular in search, Haier or Liebherr? Compare estimated monthly branded-search demand and Share of Search inside the Wine fridges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haier and Liebherr
- **Competitive set**: Wine fridges
- **Market**: Global
- **Month measured**: Aug 2026
- **Haier Share of Search**: 65.8%
- **Liebherr Share of Search**: 33.8%

## Which is more popular in search, Haier or Liebherr?

- In August 2026, Haier had more branded searches than Liebherr among wine fridges worldwide. Haier was estimated to have 480K branded searches compared to Liebherr’s 246K, and held a 65.8% Share of Search versus Liebherr’s 33.8%.
- Haier was ahead of Liebherr in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among wine fridges worldwide moved from 65.9% to 65.8%, and its estimated monthly branded searches moved from 587K to 480K.
- Across the 11 months ending August 2026, Liebherr’s estimated Share of Search among wine fridges worldwide held steady at 33.8%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for wine fridges worldwide in August 2026?

- In August 2026, Haier gained estimated Share of Search among wine fridges worldwide, from 64.9% to 65.8%.
- In August 2026, Liebherr lost estimated Share of Search among wine fridges worldwide, from 34.8% to 33.8%.

## Month by month

| Month | Haier estimated searches | Haier Share of Search | Haier rank | Liebherr estimated searches | Liebherr Share of Search | Liebherr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 587K | 65.9% | 1 | 301K | 33.8% | 2 |
| Nov 2025 | 561K | 64.9% | 1 | 301K | 34.8% | 2 |
| Dec 2025 | 661K | 72.7% | 1 | 246K | 27.1% | 2 |
| Jan 2026 | 587K | 65.9% | 1 | 301K | 33.8% | 2 |
| Feb 2026 | 480K | 66% | 1 | 246K | 33.8% | 2 |
| Mar 2026 | 562K | 65% | 1 | 301K | 34.8% | 2 |
| Apr 2026 | 662K | 68.6% | 1 | 301K | 31.2% | 2 |
| May 2026 | 663K | 72.8% | 1 | 246K | 27% | 2 |
| Jun 2026 | 662K | 68.6% | 1 | 301K | 31.2% | 2 |
| Jul 2026 | 562K | 64.9% | 1 | 301K | 34.8% | 2 |
| Aug 2026 | 480K | 65.8% | 1 | 246K | 33.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haier**: Measured on the search terms “haier”, “haier com” and “haier washer”, summed into one figure.
- **Liebherr**: Measured on the search term “liebherr”.

- [Haier profile](/demand/global-en/brands/haier)
- [Liebherr profile](/demand/global-en/brands/liebherr)
- [All wine fridges worldwide](/demand/global-en/categories/wine-fridges): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haier or Liebherr?

In August 2026, Haier had more branded searches than Liebherr among wine fridges worldwide. Haier was estimated to have 480K branded searches compared to Liebherr’s 246K, and held a 65.8% Share of Search versus Liebherr’s 33.8%.

## Cite this page

Brandwave. "Haier vs Liebherr: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/haier-vs-liebherr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haier-vs-liebherr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.