--- title: "Hahnemühle vs Leuchtturm1917: Which is more popular?" description: "Is Hahnemühle or Leuchtturm1917 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sketchbook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/hahnemuhle-vs-leuchtturm1917" publisher: "Brandwave" --- # Hahnemühle vs Leuchtturm1917: Which is more popular? Is Hahnemühle or Leuchtturm1917 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sketchbook brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hahnemühle and Leuchtturm1917 - **Competitive set**: Sketchbook brands - **Market**: Global - **Month measured**: Oct 2026 - **Hahnemühle Share of Search**: 6.4% - **Leuchtturm1917 Share of Search**: 7.8% ## Is Hahnemühle or Leuchtturm1917 more popular in search? - In October 2026, Leuchtturm1917 had more branded searches than Hahnemühle among sketchbook brands worldwide. Leuchtturm1917 had about 1,600 branded searches, while Hahnemühle had 1,300. Leuchtturm1917 made up 7.8% of all sketchbook brand searches we track, and Hahnemühle accounted for 6.4%. - Leuchtturm1917 was ahead of Hahnemühle in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hahnemühle’s share of searches among sketchbook brands worldwide moved from 3% to 6.4%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending October 2026, Leuchtturm1917’s share of searches among sketchbook brands worldwide moved from 4.8% to 7.8%, and its estimated monthly branded searches held steady at 1.6K. ## Top sketchbook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hahnemühle nor Leuchtturm1917 showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stillman & Birn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strathmore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Canson | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Moleskine | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pentalic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Leuchtturm1917 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hahnemühle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sketchbook brands - Asked ChatGPT "What's the best sketchbook for drawing?": 1. Stillman & Birn, 2. Canson, 3. Strathmore, 4. Moleskine - Asked ChatGPT "Which sketchbook brand is best for mixed media?": 1. Strathmore, 2. Canson, 3. Stillman & Birn - Asked ChatGPT "What sketchbook should I buy for watercolour?": 1. Strathmore, 2. Stillman & Birn, 3. Pentalic - Searched Google, AI Overview "sketchbook for drawing": 1. Canson, 2. Moleskine, 3. Stillman & Birn - Searched Google, AI Overview "best sketchbook": 1. Stillman & Birn, 2. Moleskine, 3. Strathmore, 4. Canson Not named in any answer: Leuchtturm1917 and Hahnemühle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sketchbook brands worldwide in October 2026? - In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches. - Estimated monthly branded searches for Hahnemühle worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026. ## How has branded search for Hahnemühle and Leuchtturm1917 changed worldwide over the last 12 months? | Month | Hahnemühle estimated searches | Hahnemühle Share of Search | Hahnemühle rank | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 3% | 6 | 1.6K | 4.8% | 5 | | Dec 2025 | 1.3K | 4.9% | 6 | 1.9K | 7.2% | 4 | | Jan 2026 | 1.3K | 4.5% | 6 | 1.9K | 6.5% | 5 | | Feb 2026 | 1K | 4% | 6 | 2.4K | 9.6% | 4 | | Mar 2026 | 1.3K | 5.7% | 6 | 1.6K | 7% | 5 | | Apr 2026 | 1.3K | 5.8% | 5 | 1.3K | 5.8% | 6 | | May 2026 | 1.3K | 6.2% | 5 | 1.3K | 6.2% | 6 | | Jun 2026 | 1.6K | 6.5% | 5 | 1.6K | 6.5% | 6 | | Jul 2026 | 1.6K | 6.7% | 5 | 1.6K | 6.7% | 6 | | Aug 2026 | 1.9K | 6.8% | 5 | 1.9K | 6.8% | 6 | | Sep 2026 | 1.6K | 6.5% | 5 | 1.6K | 6.5% | 6 | | Oct 2026 | 1.3K | 6.4% | 6 | 1.6K | 7.8% | 5 | ## How are Hahnemühle’s and Leuchtturm1917’s branded searches counted? Brandwave collects information about searches that people make online using Hahnemühle’s and Leuchtturm1917’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hahnemühle**: Measured on the search term “hahnemuhle sketchbook”. - **Leuchtturm1917**: Measured on the search term “leuchtturm sketchbook”. - [Hahnemühle profile](/demand/global-en/brands/hahnemuhle) - [Leuchtturm1917 profile](/demand/global-en/brands/leuchtturm1917) - [All sketchbook brands worldwide](/demand/global-en/categories/sketchbook-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hahnemühle or Leuchtturm1917 more popular in search? In October 2026, Leuchtturm1917 had more branded searches than Hahnemühle among sketchbook brands worldwide. Leuchtturm1917 had about 1,600 branded searches, while Hahnemühle had 1,300. Leuchtturm1917 made up 7.8% of all sketchbook brand searches we track, and Hahnemühle accounted for 6.4%. ## Cite this page Brandwave. "Hahnemühle vs Leuchtturm1917: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/hahnemuhle-vs-leuchtturm1917 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hahnemuhle-vs-leuchtturm1917. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.