---
title: "Hager vs Philips: Which is searched more?"
description: "Which is more popular in search, Hager or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Door Viewer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hager-vs-philips"
publisher: "Brandwave"
---

# Hager vs Philips: Which is searched more?

Which is more popular in search, Hager or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Door Viewer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hager and Philips
- **Competitive set**: Door Viewer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hager Share of Search**: 3.4%
- **Philips Share of Search**: 36.3%

## Which is more popular in search, Hager or Philips?

- In September 2026, Philips had more branded searches than Hager among door Viewer brands worldwide. Philips was estimated to have 970K branded searches compared to Hager’s 90.5K, and held a 36.3% Share of Search versus Hager’s 3.4%.
- Philips was ahead of Hager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hager’s estimated Share of Search among door Viewer brands worldwide moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among door Viewer brands worldwide moved from 39.5% to 36.3%, and its estimated monthly branded searches moved from 1M to 970K.

## How did search popularity change for door Viewer brands worldwide in September 2026?

- In September 2026, Era overtook Philips to become the leader among door Viewer brands worldwide, with 37.4% estimated Share of Search.
- In September 2026, Philips lost estimated Share of Search among door Viewer brands worldwide, from 41% to 36.3%.
- Hager’s estimated Share of Search among door Viewer brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.4% in September 2026.

## Month by month

| Month | Hager estimated searches | Hager Share of Search | Hager rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 4.2% | 5 | 1M | 39.5% | 1 |
| Nov 2025 | 90.5K | 3.5% | 5 | 1.2M | 46.8% | 1 |
| Dec 2025 | 74K | 2.8% | 5 | 1.3M | 49.1% | 1 |
| Jan 2026 | 90.5K | 3.5% | 5 | 1M | 40.4% | 1 |
| Feb 2026 | 90.5K | 4.1% | 5 | 930K | 41.8% | 1 |
| Mar 2026 | 110K | 4.6% | 5 | 894K | 37.2% | 1 |
| Apr 2026 | 90.5K | 3.9% | 5 | 894K | 38.4% | 1 |
| May 2026 | 90.5K | 3.9% | 5 | 864K | 37.6% | 1 |
| Jun 2026 | 90.5K | 4.1% | 5 | 865K | 39.4% | 1 |
| Jul 2026 | 90.5K | 4% | 5 | 1M | 43.9% | 1 |
| Aug 2026 | 90.5K | 3.5% | 5 | 1M | 41% | 1 |
| Sep 2026 | 90.5K | 3.4% | 5 | 970K | 36.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hager’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hager**: Measured on the search term “hager”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.

- [Hager profile](/demand/global-en/brands/hager)
- [Philips profile](/demand/global-en/brands/philips)
- [All door Viewer brands worldwide](/demand/global-en/categories/door-viewer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hager or Philips?

In September 2026, Philips had more branded searches than Hager among door Viewer brands worldwide. Philips was estimated to have 970K branded searches compared to Hager’s 90.5K, and held a 36.3% Share of Search versus Hager’s 3.4%.

## Cite this page

Brandwave. "Hager vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hager-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hager-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.