---
title: "Hachette vs Simon & Schuster: Which is searched more?"
description: "Which is more popular in search, Hachette or Simon & Schuster? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hachette-vs-simon-schuster"
publisher: "Brandwave"
---

# Hachette vs Simon & Schuster: Which is searched more?

Which is more popular in search, Hachette or Simon & Schuster? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hachette and Simon & Schuster
- **Competitive set**: Book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Hachette Share of Search**: 0.71%
- **Simon & Schuster Share of Search**: 30.4%

## Which is more popular in search, Hachette or Simon & Schuster?

- In August 2026, Simon & Schuster had more branded searches than Hachette among book publishers worldwide. Simon & Schuster was estimated to have 81K branded searches compared to Hachette’s 1.9K, and held a 30.4% Share of Search versus Hachette’s 0.71%.
- Simon & Schuster was ahead of Hachette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hachette’s estimated Share of Search among book publishers worldwide moved from 0.62% to 0.71%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide moved from 32.5% to 30.4%, and its estimated monthly branded searches moved from 99K to 81K.

## How did search popularity change for book publishers worldwide in August 2026?

- In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 31.7% to 30.4%.

## Month by month

| Month | Hachette estimated searches | Hachette Share of Search | Hachette rank | Simon & Schuster estimated searches | Simon & Schuster Share of Search | Simon & Schuster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.62% | 6 | 99K | 32.5% | 2 |
| Nov 2025 | 1.6K | 0.57% | 6 | 99K | 35.1% | 1 |
| Dec 2025 | 1.3K | 0.5% | 6 | 81K | 31.1% | 2 |
| Jan 2026 | 1.9K | 0.6% | 6 | 99K | 31.2% | 2 |
| Feb 2026 | 1.6K | 0.63% | 6 | 81K | 32% | 2 |
| Mar 2026 | 1.9K | 0.63% | 6 | 99K | 32.7% | 2 |
| Apr 2026 | 1.9K | 0.69% | 6 | 81K | 29.4% | 2 |
| May 2026 | 1.6K | 0.64% | 6 | 81K | 32.5% | 2 |
| Jun 2026 | 1.3K | 0.58% | 6 | 66.2K | 29.6% | 2 |
| Jul 2026 | 1.3K | 0.51% | 6 | 81K | 31.7% | 2 |
| Aug 2026 | 1.9K | 0.71% | 6 | 81K | 30.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hachette’s and Simon & Schuster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hachette**: Measured on the search term “hachette publishing”.
- **Simon & Schuster**: Measured on the search terms “simon and schuster” and “simon schuster”, summed into one figure.

- [Hachette profile](/demand/global-en/brands/hachette)
- [Simon & Schuster profile](/demand/global-en/brands/simon-schuster)
- [All book publishers worldwide](/demand/global-en/categories/book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hachette or Simon & Schuster?

In August 2026, Simon & Schuster had more branded searches than Hachette among book publishers worldwide. Simon & Schuster was estimated to have 81K branded searches compared to Hachette’s 1.9K, and held a 30.4% Share of Search versus Hachette’s 0.71%.

## Cite this page

Brandwave. "Hachette vs Simon & Schuster: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/hachette-vs-simon-schuster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hachette-vs-simon-schuster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.