---
title: "Hachette vs Macmillan: Which is more popular by branded search?"
description: "Which is more popular in search, Hachette or Macmillan? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/hachette-vs-macmillan"
publisher: "Brandwave"
---

# Hachette vs Macmillan: Which is more popular by branded search?

Which is more popular in search, Hachette or Macmillan? Compare estimated monthly branded-search demand and Share of Search inside the Book publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hachette and Macmillan
- **Competitive set**: Book publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Hachette Share of Search**: 0.84%
- **Macmillan Share of Search**: 6.5%

## Which is more popular in search, Hachette or Macmillan?

- In August 2026, Macmillan had more branded searches than Hachette among book publishers worldwide. Macmillan was estimated to have 14.8K branded searches compared to Hachette’s 1.9K, and held a 6.5% Share of Search versus Hachette’s 0.84%.
- Macmillan was ahead of Hachette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hachette’s estimated Share of Search among book publishers worldwide moved from 0.75% to 0.84%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for book publishers worldwide in August 2026?

Neither Hachette nor Macmillan moved beyond provider rounding among book publishers in Aug 2026.

## Month by month

| Month | Hachette estimated searches | Hachette Share of Search | Hachette rank | Macmillan estimated searches | Macmillan Share of Search | Macmillan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.75% | 6 | 14.8K | 5.8% | 5 |
| Nov 2025 | 1.6K | 0.69% | 6 | 12.1K | 5.2% | 5 |
| Dec 2025 | 1.3K | 0.59% | 6 | 12.1K | 5.5% | 5 |
| Jan 2026 | 1.9K | 0.71% | 6 | 14.8K | 5.5% | 5 |
| Feb 2026 | 1.6K | 0.75% | 6 | 12.1K | 5.7% | 5 |
| Mar 2026 | 1.9K | 0.75% | 6 | 14.8K | 5.9% | 5 |
| Apr 2026 | 1.9K | 0.81% | 6 | 14.8K | 6.3% | 5 |
| May 2026 | 1.6K | 0.77% | 6 | 12.1K | 5.8% | 5 |
| Jun 2026 | 1.3K | 0.68% | 6 | 14.8K | 7.8% | 5 |
| Jul 2026 | 1.3K | 0.61% | 6 | 14.8K | 6.9% | 5 |
| Aug 2026 | 1.9K | 0.84% | 6 | 14.8K | 6.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hachette’s and Macmillan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hachette**: Measured on the search term “hachette publishing”.
- **Macmillan**: Measured on the search term “macmillan publishers”.

- [Hachette profile](/demand/global-en/brands/hachette)
- [Macmillan profile](/demand/global-en/brands/macmillan)
- [All book publishers worldwide](/demand/global-en/categories/book-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hachette or Macmillan?

In August 2026, Macmillan had more branded searches than Hachette among book publishers worldwide. Macmillan was estimated to have 14.8K branded searches compared to Hachette’s 1.9K, and held a 6.5% Share of Search versus Hachette’s 0.84%.

## Cite this page

Brandwave. "Hachette vs Macmillan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/hachette-vs-macmillan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/hachette-vs-macmillan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.