--- title: "Habitat vs West Elm: Which is searched more?" description: "Is Habitat or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/habitat-vs-west-elm" publisher: "Brandwave" --- # Habitat vs West Elm: Which is searched more? Is Habitat or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Habitat and West Elm - **Competitive set**: Curtain brands - **Market**: Global - **Month measured**: Sep 2026 - **Habitat Share of Search**: <0.01% - **West Elm Share of Search**: 1.9% ## Is Habitat or West Elm more popular in search? - In September 2026, West Elm had more branded searches than Habitat among curtain brands worldwide. West Elm had about 1.2 million branded searches, while Habitat had 3,600. West Elm made up 1.9% of all curtain brand searches we track, and Habitat accounted for <0.01%. - West Elm was ahead of Habitat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Habitat’s share of searches among curtain brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, West Elm’s share of searches among curtain brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.2M. ## Top curtain brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, West Elm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Habitat did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pottery Barn | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | IKEA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | West Elm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dunelm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Next | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hillarys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Habitat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curtain brands - Asked ChatGPT "Which curtain brand should I buy?": 1. IKEA, 2. Pottery Barn - Asked ChatGPT "What are the best curtain brands?": 1. Pottery Barn, 2. West Elm, 3. IKEA - Asked ChatGPT "What's the best curtain brand for living room windows?": 1. Pottery Barn, 2. West Elm, 3. IKEA - Searched Google, AI Overview "blackout curtains": named none of the brands we track - Searched Google, AI Overview "best curtains": 1. IKEA, 2. Pottery Barn, 3. West Elm Not named in any answer: Dunelm, John Lewis, Next, Hillarys and Habitat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for curtain brands worldwide in September 2026? - Estimated monthly branded searches for Habitat worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Habitat estimated searches | Habitat Share of Search | Habitat rank | West Elm estimated searches | West Elm Share of Search | West Elm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | <0.01% | 8 | 1.2M | 1.8% | 5 | | Nov 2025 | 4.4K | <0.01% | 8 | 1.8M | 2.6% | 5 | | Dec 2025 | 2.9K | <0.01% | 8 | 1.2M | 1.8% | 5 | | Jan 2026 | 3.6K | <0.01% | 8 | 1.2M | 1.8% | 5 | | Feb 2026 | 2.9K | <0.01% | 8 | 1M | 1.8% | 5 | | Mar 2026 | 2.9K | <0.01% | 8 | 1M | 1.8% | 5 | | Apr 2026 | 2.9K | <0.01% | 8 | 1M | 1.8% | 5 | | May 2026 | 2.4K | <0.01% | 8 | 1.2M | 2.2% | 5 | | Jun 2026 | 2.4K | <0.01% | 8 | 1M | 1.8% | 5 | | Jul 2026 | 2.4K | <0.01% | 8 | 1M | 1.8% | 5 | | Aug 2026 | 2.9K | <0.01% | 8 | 1.2M | 1.8% | 5 | | Sep 2026 | 3.6K | <0.01% | 8 | 1.2M | 1.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Habitat’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Habitat**: Measured on the search term “habitat curtain”. - **West Elm**: Measured on the search term “west elm”. - [Habitat profile](/demand/global-en/brands/habitat) - [West Elm profile](/demand/global-en/brands/west-elm) - [All curtain brands worldwide](/demand/global-en/categories/curtain-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Habitat or West Elm more popular in search? In September 2026, West Elm had more branded searches than Habitat among curtain brands worldwide. West Elm had about 1.2 million branded searches, while Habitat had 3,600. West Elm made up 1.9% of all curtain brand searches we track, and Habitat accounted for <0.01%. ## Cite this page Brandwave. "Habitat vs West Elm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/habitat-vs-west-elm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/habitat-vs-west-elm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.