---
title: "Habitat vs Next: Which is searched more?"
description: "Which is more popular in search, Habitat or Next? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/habitat-vs-next"
publisher: "Brandwave"
---

# Habitat vs Next: Which is searched more?

Which is more popular in search, Habitat or Next? Compare estimated monthly branded-search demand and Share of Search inside the Curtain brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Habitat and Next
- **Competitive set**: Curtain brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Habitat Share of Search**: 0.01%
- **Next Share of Search**: 0.17%

## Which is more popular in search, Habitat or Next?

- In August 2026, Next had more branded searches than Habitat among curtain brands worldwide. Next was estimated to have 109K branded searches compared to Habitat’s 8.1K, and held a 0.17% Share of Search versus Habitat’s 0.01%.
- Next was ahead of Habitat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Habitat’s estimated Share of Search among curtain brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Next’s estimated Share of Search among curtain brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 88.8K to 109K.

## How did search popularity change for curtain brands worldwide in August 2026?

- Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026.

## Month by month

| Month | Habitat estimated searches | Habitat Share of Search | Habitat rank | Next estimated searches | Next Share of Search | Next rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.01% | 6 | 88.8K | 0.14% | 4 |
| Nov 2025 | 8.1K | 0.01% | 6 | 105K | 0.16% | 4 |
| Dec 2025 | 8.1K | 0.01% | 6 | 92.1K | 0.14% | 4 |
| Jan 2026 | 8.1K | 0.01% | 6 | 88.8K | 0.14% | 4 |
| Feb 2026 | 8.1K | 0.02% | 6 | 88.8K | 0.17% | 4 |
| Mar 2026 | 8.1K | 0.02% | 6 | 109K | 0.21% | 4 |
| Apr 2026 | 8.1K | 0.02% | 6 | 105K | 0.2% | 4 |
| May 2026 | 6.6K | 0.01% | 6 | 128K | 0.25% | 4 |
| Jun 2026 | 6.6K | 0.01% | 6 | 109K | 0.21% | 4 |
| Jul 2026 | 6.6K | 0.01% | 6 | 109K | 0.21% | 4 |
| Aug 2026 | 8.1K | 0.01% | 6 | 109K | 0.17% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Habitat’s and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Habitat**: Measured on the search term “habitat homeware”.
- **Next**: Measured on the search terms “next clothing” and “next shop”, summed into one figure.

- [Habitat profile](/demand/global-en/brands/habitat)
- [Next profile](/demand/global-en/brands/next)
- [All curtain brands worldwide](/demand/global-en/categories/curtain-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Habitat or Next?

In August 2026, Next had more branded searches than Habitat among curtain brands worldwide. Next was estimated to have 109K branded searches compared to Habitat’s 8.1K, and held a 0.17% Share of Search versus Habitat’s 0.01%.

## Cite this page

Brandwave. "Habitat vs Next: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/habitat-vs-next

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/habitat-vs-next. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.