---
title: "Haakaa vs Tommee Tippee: Which is searched more?"
description: "Which is more popular in search, Haakaa or Tommee Tippee? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haakaa-vs-tommee-tippee"
publisher: "Brandwave"
---

# Haakaa vs Tommee Tippee: Which is searched more?

Which is more popular in search, Haakaa or Tommee Tippee? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haakaa and Tommee Tippee
- **Competitive set**: Baby dummy brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Haakaa Share of Search**: 5.5%
- **Tommee Tippee Share of Search**: 38.8%

## Which is more popular in search, Haakaa or Tommee Tippee?

- In September 2026, Tommee Tippee had more branded searches than Haakaa among baby dummy brands worldwide. Tommee Tippee was estimated to have 286K branded searches compared to Haakaa’s 40.5K, and held a 38.8% Share of Search versus Haakaa’s 5.5%.
- Tommee Tippee was ahead of Haakaa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haakaa’s estimated Share of Search among baby dummy brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby dummy brands worldwide moved from 37% to 38.8%, and its estimated monthly branded searches moved from 263K to 286K.

## How did search popularity change for baby dummy brands worldwide in September 2026?

- Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

## Month by month

| Month | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank | Tommee Tippee estimated searches | Tommee Tippee Share of Search | Tommee Tippee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 4.7% | 4 | 263K | 37% | 1 |
| Nov 2025 | 33.1K | 4.7% | 4 | 263K | 37.1% | 1 |
| Dec 2025 | 33.1K | 5.4% | 4 | 233K | 38.1% | 1 |
| Jan 2026 | 40.5K | 5.1% | 4 | 286K | 36.3% | 1 |
| Feb 2026 | 33.1K | 5.4% | 4 | 228K | 37.6% | 1 |
| Mar 2026 | 33.1K | 4.7% | 4 | 263K | 37% | 1 |
| Apr 2026 | 33.1K | 4.9% | 4 | 233K | 34.5% | 1 |
| May 2026 | 33.1K | 5.1% | 4 | 233K | 36.3% | 1 |
| Jun 2026 | 33.1K | 4.9% | 4 | 263K | 39.1% | 1 |
| Jul 2026 | 33.1K | 4.8% | 4 | 280K | 40.6% | 1 |
| Aug 2026 | 40.5K | 5.5% | 4 | 292K | 39.3% | 1 |
| Sep 2026 | 40.5K | 5.5% | 4 | 286K | 38.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Haakaa’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haakaa**: Measured on the search term “haakaa”.
- **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee bottles”, “tommee tippee pacifier” and “tommee tippee steriliser”, summed into one figure.

- [Haakaa profile](/demand/global-en/brands/haakaa)
- [Tommee Tippee profile](/demand/global-en/brands/tommee-tippee)
- [All baby dummy brands worldwide](/demand/global-en/categories/baby-dummy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haakaa or Tommee Tippee?

In September 2026, Tommee Tippee had more branded searches than Haakaa among baby dummy brands worldwide. Tommee Tippee was estimated to have 286K branded searches compared to Haakaa’s 40.5K, and held a 38.8% Share of Search versus Haakaa’s 5.5%.

## Cite this page

Brandwave. "Haakaa vs Tommee Tippee: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haakaa-vs-tommee-tippee

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haakaa-vs-tommee-tippee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.