---
title: "Haakaa vs Philips Avent: Which is searched more?"
description: "Which is more popular in search, Haakaa or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haakaa-vs-philips-avent"
publisher: "Brandwave"
---

# Haakaa vs Philips Avent: Which is searched more?

Which is more popular in search, Haakaa or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haakaa and Philips Avent
- **Competitive set**: Baby dummy brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Haakaa Share of Search**: 5.5%
- **Philips Avent Share of Search**: 26.9%

## Which is more popular in search, Haakaa or Philips Avent?

- In September 2026, Philips Avent had more branded searches than Haakaa among baby dummy brands worldwide. Philips Avent was estimated to have 198K branded searches compared to Haakaa’s 40.5K, and held a 26.9% Share of Search versus Haakaa’s 5.5%.
- Philips Avent was ahead of Haakaa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haakaa’s estimated Share of Search among baby dummy brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby dummy brands worldwide moved from 27.9% to 26.9%, and its estimated monthly branded searches held steady at 198K.

## How did search popularity change for baby dummy brands worldwide in September 2026?

- Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

## Month by month

| Month | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 4.7% | 4 | 198K | 27.9% | 3 |
| Nov 2025 | 33.1K | 4.7% | 4 | 198K | 27.9% | 3 |
| Dec 2025 | 33.1K | 5.4% | 4 | 168K | 27.4% | 3 |
| Jan 2026 | 40.5K | 5.1% | 4 | 206K | 26.1% | 3 |
| Feb 2026 | 33.1K | 5.4% | 4 | 168K | 27.7% | 3 |
| Mar 2026 | 33.1K | 4.7% | 4 | 198K | 27.9% | 3 |
| Apr 2026 | 33.1K | 4.9% | 4 | 198K | 29.3% | 3 |
| May 2026 | 33.1K | 5.1% | 4 | 198K | 30.8% | 2 |
| Jun 2026 | 33.1K | 4.9% | 4 | 198K | 29.5% | 2 |
| Jul 2026 | 33.1K | 4.8% | 4 | 198K | 28.7% | 2 |
| Aug 2026 | 40.5K | 5.5% | 4 | 198K | 26.7% | 3 |
| Sep 2026 | 40.5K | 5.5% | 4 | 198K | 26.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Haakaa’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haakaa**: Measured on the search term “haakaa”.
- **Philips Avent**: Measured on the search terms “avent bottles” and “philips avent”, summed into one figure.

- [Haakaa profile](/demand/global-en/brands/haakaa)
- [Philips Avent profile](/demand/global-en/brands/philips-avent)
- [All baby dummy brands worldwide](/demand/global-en/categories/baby-dummy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haakaa or Philips Avent?

In September 2026, Philips Avent had more branded searches than Haakaa among baby dummy brands worldwide. Philips Avent was estimated to have 198K branded searches compared to Haakaa’s 40.5K, and held a 26.9% Share of Search versus Haakaa’s 5.5%.

## Cite this page

Brandwave. "Haakaa vs Philips Avent: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haakaa-vs-philips-avent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haakaa-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.