---
title: "Haakaa vs MAM: Which is searched more?"
description: "Which is more popular in search, Haakaa or MAM? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haakaa-vs-mam"
publisher: "Brandwave"
---

# Haakaa vs MAM: Which is searched more?

Which is more popular in search, Haakaa or MAM? Compare estimated monthly branded-search demand and Share of Search inside the Baby dummy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haakaa and MAM
- **Competitive set**: Baby dummy brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Haakaa Share of Search**: 5.5%
- **MAM Share of Search**: 27.8%

## Which is more popular in search, Haakaa or MAM?

- In September 2026, MAM had more branded searches than Haakaa among baby dummy brands worldwide. MAM was estimated to have 205K branded searches compared to Haakaa’s 40.5K, and held a 27.8% Share of Search versus Haakaa’s 5.5%.
- MAM was ahead of Haakaa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haakaa’s estimated Share of Search among baby dummy brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby dummy brands worldwide moved from 29.5% to 27.8%, and its estimated monthly branded searches moved from 210K to 205K.

## How did search popularity change for baby dummy brands worldwide in September 2026?

- Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

## Month by month

| Month | Haakaa estimated searches | Haakaa Share of Search | Haakaa rank | MAM estimated searches | MAM Share of Search | MAM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 4.7% | 4 | 210K | 29.5% | 2 |
| Nov 2025 | 33.1K | 4.7% | 4 | 210K | 29.6% | 2 |
| Dec 2025 | 33.1K | 5.4% | 4 | 173K | 28.2% | 2 |
| Jan 2026 | 40.5K | 5.1% | 4 | 250K | 31.7% | 2 |
| Feb 2026 | 33.1K | 5.4% | 4 | 173K | 28.4% | 2 |
| Mar 2026 | 33.1K | 4.7% | 4 | 210K | 29.5% | 2 |
| Apr 2026 | 33.1K | 4.9% | 4 | 206K | 30.4% | 2 |
| May 2026 | 33.1K | 5.1% | 4 | 173K | 26.8% | 3 |
| Jun 2026 | 33.1K | 4.9% | 4 | 172K | 25.5% | 3 |
| Jul 2026 | 33.1K | 4.8% | 4 | 172K | 24.9% | 3 |
| Aug 2026 | 40.5K | 5.5% | 4 | 206K | 27.7% | 2 |
| Sep 2026 | 40.5K | 5.5% | 4 | 205K | 27.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Haakaa’s and MAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haakaa**: Measured on the search term “haakaa”.
- **MAM**: Measured on the search terms “mam bottle”, “mam bottle steriliser”, “mam bottles”, “mam dummy” and “mam steriliser”, summed into one figure.

- [Haakaa profile](/demand/global-en/brands/haakaa)
- [MAM profile](/demand/global-en/brands/mam)
- [All baby dummy brands worldwide](/demand/global-en/categories/baby-dummy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haakaa or MAM?

In September 2026, MAM had more branded searches than Haakaa among baby dummy brands worldwide. MAM was estimated to have 205K branded searches compared to Haakaa’s 40.5K, and held a 27.8% Share of Search versus Haakaa’s 5.5%.

## Cite this page

Brandwave. "Haakaa vs MAM: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haakaa-vs-mam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haakaa-vs-mam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.