---
title: "Haagen-Dazs vs Magnum: Which is searched more?"
description: "Which is more popular in search, Haagen-Dazs or Magnum? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/haagen-dazs-vs-magnum"
publisher: "Brandwave"
---

# Haagen-Dazs vs Magnum: Which is searched more?

Which is more popular in search, Haagen-Dazs or Magnum? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haagen-Dazs and Magnum
- **Competitive set**: Ice cream brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Haagen-Dazs Share of Search**: 68.2%
- **Magnum Share of Search**: <0.01%

## Which is more popular in search, Haagen-Dazs or Magnum?

- In August 2026, Haagen-Dazs had more branded searches than Magnum among ice cream brands worldwide. Haagen-Dazs was estimated to have 1.2M branded searches compared to Magnum’s 90, and held a 68.2% Share of Search versus Magnum’s <0.01%.
- Haagen-Dazs was ahead of Magnum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide moved from 56.6% to 68.2%, and its estimated monthly branded searches moved from 696K to 1.2M.
- Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.

## How did search popularity change for ice cream brands worldwide in August 2026?

- In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 70.8% to 68.2%.
- Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

## Month by month

| Month | Haagen-Dazs estimated searches | Haagen-Dazs Share of Search | Haagen-Dazs rank | Magnum estimated searches | Magnum Share of Search | Magnum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 696K | 56.6% | 1 | 70 | <0.01% | 5 |
| Nov 2025 | 696K | 55% | 1 | 70 | <0.01% | 5 |
| Dec 2025 | 696K | 55% | 1 | 70 | <0.01% | 5 |
| Jan 2026 | 696K | 56.6% | 1 | 70 | <0.01% | 5 |
| Feb 2026 | 696K | 59.8% | 1 | 90 | <0.01% | 5 |
| Mar 2026 | 751K | 56.8% | 1 | 70 | <0.01% | 5 |
| Apr 2026 | 918K | 66.3% | 1 | 70 | <0.01% | 5 |
| May 2026 | 1M | 63.7% | 1 | 70 | <0.01% | 5 |
| Jun 2026 | 1.1M | 68.6% | 1 | 70 | <0.01% | 5 |
| Jul 2026 | 1.2M | 70.8% | 1 | 70 | <0.01% | 5 |
| Aug 2026 | 1.2M | 68.2% | 1 | 90 | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Haagen-Dazs’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haagen-Dazs**: Measured on the search terms “haagen dazs” and “haagendazs”, summed into one figure.
- **Magnum**: Measured on the search term “magnum nz”.

- [Haagen-Dazs profile](/demand/global-en/brands/haagen-dazs)
- [Magnum profile](/demand/global-en/brands/magnum)
- [All ice cream brands worldwide](/demand/global-en/categories/ice-cream-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haagen-Dazs or Magnum?

In August 2026, Haagen-Dazs had more branded searches than Magnum among ice cream brands worldwide. Haagen-Dazs was estimated to have 1.2M branded searches compared to Magnum’s 90, and held a 68.2% Share of Search versus Magnum’s <0.01%.

## Cite this page

Brandwave. "Haagen-Dazs vs Magnum: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/haagen-dazs-vs-magnum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/haagen-dazs-vs-magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.