---
title: "H&M Home vs Zara Home: Which is more popular by branded search?"
description: "Which is more popular in search, H&M Home or Zara Home? Compare estimated monthly branded-search demand and Share of Search inside the Cushion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/h-m-home-vs-zara-home"
publisher: "Brandwave"
---

# H&M Home vs Zara Home: Which is more popular by branded search?

Which is more popular in search, H&M Home or Zara Home? Compare estimated monthly branded-search demand and Share of Search inside the Cushion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: H&M Home and Zara Home
- **Competitive set**: Cushion brands
- **Market**: Global
- **Month measured**: Aug 2026
- **H&M Home Share of Search**: 1.4%
- **Zara Home Share of Search**: 5.6%

## Which is more popular in search, H&M Home or Zara Home?

- In August 2026, Zara Home had more branded searches than H&M Home among cushion brands worldwide. Zara Home was estimated to have 3.4M branded searches compared to H&M Home’s 823K, and held a 5.6% Share of Search versus H&M Home’s 1.4%.
- Zara Home was ahead of H&M Home in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, H&M Home’s estimated Share of Search among cushion brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Zara Home’s estimated Share of Search among cushion brands worldwide held steady at 5.6%, and its estimated monthly branded searches held steady at 3.4M.

## How did search popularity change for cushion brands worldwide in August 2026?

- In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%.

## Month by month

| Month | H&M Home estimated searches | H&M Home Share of Search | H&M Home rank | Zara Home estimated searches | Zara Home Share of Search | Zara Home rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 1.4% | 3 | 3.4M | 5.6% | 2 |
| Nov 2025 | 1M | 1.6% | 3 | 5M | 8.1% | 2 |
| Dec 2025 | 823K | 1.4% | 3 | 4.1M | 6.7% | 2 |
| Jan 2026 | 823K | 1.4% | 3 | 4.1M | 6.7% | 2 |
| Feb 2026 | 673K | 1.4% | 3 | 2.7M | 5.6% | 2 |
| Mar 2026 | 673K | 1.4% | 3 | 2.7M | 5.6% | 2 |
| Apr 2026 | 673K | 1.4% | 3 | 2.7M | 5.6% | 2 |
| May 2026 | 673K | 1.4% | 3 | 2.7M | 5.6% | 2 |
| Jun 2026 | 550K | 1.1% | 3 | 2.7M | 5.6% | 2 |
| Jul 2026 | 673K | 1.4% | 3 | 3.4M | 6.8% | 2 |
| Aug 2026 | 823K | 1.4% | 3 | 3.4M | 5.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using H&M Home’s and Zara Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **H&M Home**: Measured on the search term “h&m home”.
- **Zara Home**: Measured on the search term “zara home”.

- [H&M Home profile](/demand/global-en/brands/h-m-home)
- [Zara Home profile](/demand/global-en/brands/zara-home)
- [All cushion brands worldwide](/demand/global-en/categories/cushion-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, H&M Home or Zara Home?

In August 2026, Zara Home had more branded searches than H&M Home among cushion brands worldwide. Zara Home was estimated to have 3.4M branded searches compared to H&M Home’s 823K, and held a 5.6% Share of Search versus H&M Home’s 1.4%.

## Cite this page

Brandwave. "H&M Home vs Zara Home: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/h-m-home-vs-zara-home

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/h-m-home-vs-zara-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.