---
title: "H&M Home vs IKEA: Which is more popular by branded search?"
description: "Which is more popular in search, H&M Home or IKEA? Compare estimated monthly branded-search demand and Share of Search inside the Cushion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/h-m-home-vs-ikea"
publisher: "Brandwave"
---

# H&M Home vs IKEA: Which is more popular by branded search?

Which is more popular in search, H&M Home or IKEA? Compare estimated monthly branded-search demand and Share of Search inside the Cushion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: H&M Home and IKEA
- **Competitive set**: Cushion brands
- **Market**: Global
- **Month measured**: Aug 2026
- **H&M Home Share of Search**: 1.4%
- **IKEA Share of Search**: 92.9%

## Which is more popular in search, H&M Home or IKEA?

- In August 2026, IKEA had more branded searches than H&M Home among cushion brands worldwide. IKEA was estimated to have 55.6M branded searches compared to H&M Home’s 823K, and held a 92.9% Share of Search versus H&M Home’s 1.4%.
- IKEA was ahead of H&M Home in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, H&M Home’s estimated Share of Search among cushion brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, IKEA’s estimated Share of Search among cushion brands worldwide held steady at 92.9%, and its estimated monthly branded searches held steady at 55.6M.

## How did search popularity change for cushion brands worldwide in August 2026?

- In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.

## Month by month

| Month | H&M Home estimated searches | H&M Home Share of Search | H&M Home rank | IKEA estimated searches | IKEA Share of Search | IKEA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 1.4% | 3 | 55.6M | 92.9% | 1 |
| Nov 2025 | 1M | 1.6% | 3 | 55.6M | 90.1% | 1 |
| Dec 2025 | 823K | 1.4% | 3 | 55.6M | 91.7% | 1 |
| Jan 2026 | 823K | 1.4% | 3 | 55.6M | 91.7% | 1 |
| Feb 2026 | 673K | 1.4% | 3 | 45.5M | 92.9% | 1 |
| Mar 2026 | 673K | 1.4% | 3 | 45.5M | 92.8% | 1 |
| Apr 2026 | 673K | 1.4% | 3 | 45.5M | 92.9% | 1 |
| May 2026 | 673K | 1.4% | 3 | 45.5M | 92.9% | 1 |
| Jun 2026 | 550K | 1.1% | 3 | 45.5M | 93.1% | 1 |
| Jul 2026 | 673K | 1.4% | 3 | 45.5M | 91.7% | 1 |
| Aug 2026 | 823K | 1.4% | 3 | 55.6M | 92.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using H&M Home’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **H&M Home**: Measured on the search term “h&m home”.
- **IKEA**: Measured on the search term “ikea”.

- [H&M Home profile](/demand/global-en/brands/h-m-home)
- [IKEA profile](/demand/global-en/brands/ikea)
- [All cushion brands worldwide](/demand/global-en/categories/cushion-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, H&M Home or IKEA?

In August 2026, IKEA had more branded searches than H&M Home among cushion brands worldwide. IKEA was estimated to have 55.6M branded searches compared to H&M Home’s 823K, and held a 92.9% Share of Search versus H&M Home’s 1.4%.

## Cite this page

Brandwave. "H&M Home vs IKEA: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/h-m-home-vs-ikea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/h-m-home-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.