---
title: "H&M vs Seed Heritage: Which is searched more?"
description: "Which is more popular in search, H&M or Seed Heritage? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/h-and-m-vs-seed-heritage"
publisher: "Brandwave"
---

# H&M vs Seed Heritage: Which is searched more?

Which is more popular in search, H&M or Seed Heritage? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: H&M and Seed Heritage
- **Competitive set**: Women's fashion retailers
- **Market**: Global
- **Month measured**: Sep 2026
- **H&M Share of Search**: 29.2%
- **Seed Heritage Share of Search**: 0.31%

## Which is more popular in search, H&M or Seed Heritage?

- In September 2026, H&M had more branded searches than Seed Heritage among women's fashion retailers worldwide. H&M was estimated to have 16.6M branded searches compared to Seed Heritage’s 177K, and held a 29.2% Share of Search versus Seed Heritage’s 0.31%.
- H&M was ahead of Seed Heritage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H&M’s estimated Share of Search among women's fashion retailers worldwide moved from 33.8% to 29.2%, and its estimated monthly branded searches moved from 20.4M to 16.6M.
- Across the 12 months ending September 2026, Seed Heritage’s estimated Share of Search among women's fashion retailers worldwide moved from 0.3% to 0.31%, and its estimated monthly branded searches moved from 183K to 177K.

## How did search popularity change for women's fashion retailers worldwide in September 2026?

- H&M’s estimated Share of Search among women's fashion retailers worldwide has lost ground for 3 months in a row, from 33.7% to 29.2% in September 2026.

## Month by month

| Month | H&M estimated searches | H&M Share of Search | H&M rank | Seed Heritage estimated searches | Seed Heritage Share of Search | Seed Heritage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.4M | 33.8% | 2 | 183K | 0.3% | 5 |
| Nov 2025 | 20.4M | 28.9% | 2 | 219K | 0.31% | 5 |
| Dec 2025 | 20.4M | 29.2% | 2 | 216K | 0.31% | 5 |
| Jan 2026 | 16.6M | 29.4% | 2 | 147K | 0.26% | 5 |
| Feb 2026 | 13.6M | 29.1% | 2 | 145K | 0.31% | 5 |
| Mar 2026 | 16.6M | 29.1% | 2 | 177K | 0.31% | 5 |
| Apr 2026 | 16.6M | 29.1% | 2 | 177K | 0.31% | 5 |
| May 2026 | 20.4M | 33.5% | 2 | 177K | 0.29% | 5 |
| Jun 2026 | 20.4M | 33.7% | 2 | 175K | 0.29% | 5 |
| Jul 2026 | 16.6M | 29.3% | 2 | 145K | 0.26% | 5 |
| Aug 2026 | 16.6M | 29.2% | 2 | 175K | 0.31% | 5 |
| Sep 2026 | 16.6M | 29.2% | 2 | 177K | 0.31% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using H&M’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **H&M**: Measured on the search term “h&m”.
- **Seed Heritage**: Measured on the search terms “seed clothing” and “seed heritage”, summed into one figure.

- [H&M profile](/demand/global-en/brands/h-and-m)
- [Seed Heritage profile](/demand/global-en/brands/seed-heritage)
- [All women's fashion retailers worldwide](/demand/global-en/categories/womens-fashion-retailers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, H&M or Seed Heritage?

In September 2026, H&M had more branded searches than Seed Heritage among women's fashion retailers worldwide. H&M was estimated to have 16.6M branded searches compared to Seed Heritage’s 177K, and held a 29.2% Share of Search versus Seed Heritage’s 0.31%.

## Cite this page

Brandwave. "H&M vs Seed Heritage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/h-and-m-vs-seed-heritage

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/h-and-m-vs-seed-heritage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.