---
title: "Gymshark vs Vuori: Which is more popular by branded search?"
description: "Which is more popular in search, Gymshark or Vuori? Compare estimated monthly branded-search demand and Share of Search inside the Challenger activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gymshark-vs-vuori"
publisher: "Brandwave"
---

# Gymshark vs Vuori: Which is more popular by branded search?

Which is more popular in search, Gymshark or Vuori? Compare estimated monthly branded-search demand and Share of Search inside the Challenger activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gymshark and Vuori
- **Competitive set**: Challenger activewear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gymshark Share of Search**: 44%
- **Vuori Share of Search**: 16.9%

## Which is more popular in search, Gymshark or Vuori?

- In August 2026, Gymshark had more branded searches than Vuori among challenger activewear brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to Vuori’s 1.3M, and held a 44% Share of Search versus Vuori’s 16.9%.
- Gymshark was ahead of Vuori in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among challenger activewear brands worldwide moved from 48.7% to 44%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide moved from 15.3% to 16.9%, and its estimated monthly branded searches moved from 1.1M to 1.3M.

## How did search popularity change for challenger activewear brands worldwide in August 2026?

- In August 2026, Vuori gained estimated Share of Search among challenger activewear brands worldwide, from 15.4% to 16.9%.
- In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.

## Month by month

| Month | Gymshark estimated searches | Gymshark Share of Search | Gymshark rank | Vuori estimated searches | Vuori Share of Search | Vuori rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 48.7% | 1 | 1.1M | 15.3% | 3 |
| Nov 2025 | 9.2M | 60.8% | 1 | 1.9M | 12.6% | 2 |
| Dec 2025 | 5.1M | 51% | 1 | 2M | 19.6% | 2 |
| Jan 2026 | 4.2M | 48.4% | 1 | 1.3M | 15.2% | 3 |
| Feb 2026 | 3.4M | 48.5% | 1 | 1.1M | 15.1% | 3 |
| Mar 2026 | 4.1M | 47.4% | 1 | 1.3M | 14.7% | 2 |
| Apr 2026 | 4.1M | 50.6% | 1 | 1.3M | 15.7% | 2 |
| May 2026 | 3.4M | 44.9% | 1 | 1.3M | 17.1% | 3 |
| Jun 2026 | 4.1M | 52.9% | 1 | 1.3M | 16.7% | 2 |
| Jul 2026 | 3.4M | 47.8% | 1 | 1.1M | 15.4% | 2 |
| Aug 2026 | 3.4M | 44% | 1 | 1.3M | 16.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gymshark’s and Vuori’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gymshark**: Measured on the search terms “gym shark”, “gymshark”, “gymshark apparel”, “gymshark clothing” and “gymshark leggings”, summed into one figure.
- **Vuori**: Measured on the search terms “vuori”, “vuori activewear”, “vuori apparel”, “vuori clothing” and “vuori leggings”, summed into one figure.

- [Gymshark profile](/demand/global-en/brands/gymshark)
- [Vuori profile](/demand/global-en/brands/vuori)
- [All challenger activewear brands worldwide](/demand/global-en/categories/challenger-activewear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gymshark or Vuori?

In August 2026, Gymshark had more branded searches than Vuori among challenger activewear brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to Vuori’s 1.3M, and held a 44% Share of Search versus Vuori’s 16.9%.

## Cite this page

Brandwave. "Gymshark vs Vuori: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gymshark-vs-vuori

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gymshark-vs-vuori. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.