---
title: "Gymshark vs SET ACTIVE: Which is more popular by branded search?"
description: "Which is more popular in search, Gymshark or SET ACTIVE? Compare estimated monthly branded-search demand and Share of Search inside the Challenger activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gymshark-vs-set-active"
publisher: "Brandwave"
---

# Gymshark vs SET ACTIVE: Which is more popular by branded search?

Which is more popular in search, Gymshark or SET ACTIVE? Compare estimated monthly branded-search demand and Share of Search inside the Challenger activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gymshark and SET ACTIVE
- **Competitive set**: Challenger activewear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gymshark Share of Search**: 44%
- **SET ACTIVE Share of Search**: 5.9%

## Which is more popular in search, Gymshark or SET ACTIVE?

- In August 2026, Gymshark had more branded searches than SET ACTIVE among challenger activewear brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to SET ACTIVE’s 452K, and held a 44% Share of Search versus SET ACTIVE’s 5.9%.
- Gymshark was ahead of SET ACTIVE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among challenger activewear brands worldwide moved from 48.7% to 44%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, SET ACTIVE’s estimated Share of Search among challenger activewear brands worldwide moved from 2.4% to 5.9%, and its estimated monthly branded searches moved from 167K to 452K.

## How did search popularity change for challenger activewear brands worldwide in August 2026?

- In August 2026, SET ACTIVE gained estimated Share of Search among challenger activewear brands worldwide, from 5.2% to 5.9%.
- In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.

## Month by month

| Month | Gymshark estimated searches | Gymshark Share of Search | Gymshark rank | SET ACTIVE estimated searches | SET ACTIVE Share of Search | SET ACTIVE rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 48.7% | 1 | 167K | 2.4% | 6 |
| Nov 2025 | 9.2M | 60.8% | 1 | 248K | 1.6% | 6 |
| Dec 2025 | 5.1M | 51% | 1 | 203K | 2% | 6 |
| Jan 2026 | 4.2M | 48.4% | 1 | 249K | 2.9% | 6 |
| Feb 2026 | 3.4M | 48.5% | 1 | 249K | 3.5% | 6 |
| Mar 2026 | 4.1M | 47.4% | 1 | 250K | 2.9% | 6 |
| Apr 2026 | 4.1M | 50.6% | 1 | 303K | 3.7% | 6 |
| May 2026 | 3.4M | 44.9% | 1 | 302K | 4% | 6 |
| Jun 2026 | 4.1M | 52.9% | 1 | 369K | 4.7% | 6 |
| Jul 2026 | 3.4M | 47.8% | 1 | 370K | 5.2% | 6 |
| Aug 2026 | 3.4M | 44% | 1 | 452K | 5.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gymshark’s and SET ACTIVE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gymshark**: Measured on the search terms “gym shark”, “gymshark”, “gymshark apparel”, “gymshark clothing” and “gymshark leggings”, summed into one figure.
- **SET ACTIVE**: Measured on the search terms “set active”, “set active activewear”, “set active clothing”, “set active leggings” and “setactive”, summed into one figure.

- [Gymshark profile](/demand/global-en/brands/gymshark)
- [SET ACTIVE profile](/demand/global-en/brands/set-active)
- [All challenger activewear brands worldwide](/demand/global-en/categories/challenger-activewear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gymshark or SET ACTIVE?

In August 2026, Gymshark had more branded searches than SET ACTIVE among challenger activewear brands worldwide. Gymshark was estimated to have 3.4M branded searches compared to SET ACTIVE’s 452K, and held a 44% Share of Search versus SET ACTIVE’s 5.9%.

## Cite this page

Brandwave. "Gymshark vs SET ACTIVE: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gymshark-vs-set-active

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gymshark-vs-set-active. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.