---
title: "Guusto vs Workhuman: Which is more popular by branded search?"
description: "Which is more popular in search, Guusto or Workhuman? Compare estimated monthly branded-search demand and Share of Search inside the Employee recognition platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/guusto-vs-workhuman"
publisher: "Brandwave"
---

# Guusto vs Workhuman: Which is more popular by branded search?

Which is more popular in search, Guusto or Workhuman? Compare estimated monthly branded-search demand and Share of Search inside the Employee recognition platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Guusto and Workhuman
- **Competitive set**: Employee recognition platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Guusto Share of Search**: 8%
- **Workhuman Share of Search**: 18.3%

## Which is more popular in search, Guusto or Workhuman?

- In August 2026, Workhuman had more branded searches than Guusto among employee recognition platforms worldwide. Workhuman was estimated to have 12.8K branded searches compared to Guusto’s 5.5K, and held an 18.3% Share of Search versus Guusto’s 8%.
- Workhuman was ahead of Guusto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guusto’s estimated Share of Search among employee recognition platforms worldwide moved from 7.9% to 8%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
- Across the 11 months ending August 2026, Workhuman’s estimated Share of Search among employee recognition platforms worldwide moved from 18.4% to 18.3%, and its estimated monthly branded searches moved from 15.7K to 12.8K.

## How did search popularity change for employee recognition platforms worldwide in August 2026?

- In August 2026, Workhuman lost estimated Share of Search among employee recognition platforms worldwide, from 19.4% to 18.3%.
- Estimated monthly branded searches for Guusto worldwide fell 17.9% over 11 measured months, from 6.8K to 5.5K in August 2026.

## Month by month

| Month | Guusto estimated searches | Guusto Share of Search | Guusto rank | Workhuman estimated searches | Workhuman Share of Search | Workhuman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.8K | 7.9% | 4 | 15.7K | 18.4% | 3 |
| Nov 2025 | 6.8K | 7.7% | 4 | 15.8K | 17.9% | 3 |
| Dec 2025 | 12.3K | 12.9% | 4 | 13K | 13.6% | 3 |
| Jan 2026 | 8.3K | 10.1% | 4 | 15.5K | 18.9% | 3 |
| Feb 2026 | 5.5K | 8.3% | 4 | 12.9K | 19.3% | 3 |
| Mar 2026 | 6.8K | 8.8% | 4 | 15.6K | 20.4% | 3 |
| Apr 2026 | 5.5K | 8% | 4 | 16.1K | 23.2% | 3 |
| May 2026 | 5.5K | 8.3% | 4 | 13.3K | 20% | 3 |
| Jun 2026 | 5.5K | 7.4% | 4 | 12.7K | 17% | 3 |
| Jul 2026 | 5.5K | 8.4% | 4 | 12.7K | 19.4% | 3 |
| Aug 2026 | 5.5K | 8% | 4 | 12.8K | 18.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Guusto’s and Workhuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Guusto**: Measured on the search terms “guusto”, “guusto app”, “guusto com”, “guusto employee recognition”, “guusto recognition” and “guusto rewards”, summed into one figure.
- **Workhuman**: Measured on the search terms “workhuman”, “workhuman app”, “workhuman com”, “workhuman employee recognition”, “workhuman recognition”, “workhuman rewards” and “workhuman software”, summed into one figure.

- [Guusto profile](/demand/global-en/brands/guusto)
- [Workhuman profile](/demand/global-en/brands/workhuman)
- [All employee recognition platforms worldwide](/demand/global-en/categories/employee-recognition-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Guusto or Workhuman?

In August 2026, Workhuman had more branded searches than Guusto among employee recognition platforms worldwide. Workhuman was estimated to have 12.8K branded searches compared to Guusto’s 5.5K, and held an 18.3% Share of Search versus Guusto’s 8%.

## Cite this page

Brandwave. "Guusto vs Workhuman: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/guusto-vs-workhuman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guusto-vs-workhuman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.