---
title: "Gusto vs Workday: Which is searched more?"
description: "Is Gusto or Workday more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR information systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gusto-vs-workday"
publisher: "Brandwave"
---

# Gusto vs Workday: Which is searched more?

Is Gusto or Workday more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR information systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gusto and Workday
- **Competitive set**: HR information systems
- **Market**: Global
- **Month measured**: Sep 2026
- **Gusto Share of Search**: 0.2%
- **Workday Share of Search**: 55.7%

## Is Gusto or Workday more popular in search?

- In September 2026, Workday had more branded searches than Gusto among HR information systems worldwide. Workday had about 2.2 million branded searches, while Gusto had 7,900. Workday made up 55.7% of all HR information system searches we track, and Gusto accounted for 0.2%.
- Workday was ahead of Gusto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gusto’s share of searches among HR information systems worldwide moved from 0.21% to 0.2%, and its estimated monthly branded searches moved from 8.2K to 7.9K.
- Across the 12 months ending September 2026, Workday’s share of searches among HR information systems worldwide moved from 58% to 55.7%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for HR information systems worldwide in September 2026?

- In September 2026, Workday lost share of searches among HR information systems worldwide, from 59.1% to 55.7%.

## Month by month

| Month | Gusto estimated searches | Gusto Share of Search | Gusto rank | Workday estimated searches | Workday Share of Search | Workday rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.2K | 0.21% | 8 | 2.2M | 58% | 1 |
| Nov 2025 | 7.9K | 0.24% | 8 | 1.8M | 55.1% | 1 |
| Dec 2025 | 6.7K | 0.2% | 8 | 1.8M | 54.2% | 1 |
| Jan 2026 | 16.4K | 0.41% | 8 | 2.2M | 56.1% | 1 |
| Feb 2026 | 16.1K | 0.43% | 8 | 2.2M | 59.7% | 1 |
| Mar 2026 | 19.7K | 0.5% | 8 | 2.2M | 56.9% | 1 |
| Apr 2026 | 16.4K | 0.43% | 8 | 2.2M | 58.5% | 1 |
| May 2026 | 11.2K | 0.34% | 8 | 1.8M | 55.6% | 1 |
| Jun 2026 | 11.2K | 0.29% | 8 | 2.2M | 57.7% | 1 |
| Jul 2026 | 9.1K | 0.24% | 8 | 2.2M | 59.4% | 1 |
| Aug 2026 | 9.1K | 0.24% | 8 | 2.2M | 59.1% | 1 |
| Sep 2026 | 7.9K | 0.2% | 8 | 2.2M | 55.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gusto’s and Workday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gusto**: Measured on the search terms “gusto hr” and “gusto software”, summed into one figure.
- **Workday**: Measured on the search terms “workday” and “workday hcm”, summed into one figure.

- [Gusto profile](/demand/global-en/brands/gusto)
- [Workday profile](/demand/global-en/brands/workday)
- [All HR information systems worldwide](/demand/global-en/categories/hr-information-systems): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Gusto or Workday more popular in search?

In September 2026, Workday had more branded searches than Gusto among HR information systems worldwide. Workday had about 2.2 million branded searches, while Gusto had 7,900. Workday made up 55.7% of all HR information system searches we track, and Gusto accounted for 0.2%.

## Cite this page

Brandwave. "Gusto vs Workday: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gusto-vs-workday

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gusto-vs-workday. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.