--- title: "Gusto vs Paychex: Which is more popular by branded search?" description: "Which is more popular in search, Gusto or Paychex? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gusto-vs-paychex" publisher: "Brandwave" --- # Gusto vs Paychex: Which is more popular by branded search? Which is more popular in search, Gusto or Paychex? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gusto and Paychex - **Competitive set**: HR and payroll software for small and midsize businesses - **Market**: Global - **Month measured**: Aug 2026 - **Gusto Share of Search**: 3.4% - **Paychex Share of Search**: 40.9% ## Which is more popular in search, Gusto or Paychex? - In August 2026, Paychex had more branded searches than Gusto among HR and payroll software for small and midsize businesses worldwide. Paychex was estimated to have 922K branded searches compared to Gusto’s 76.3K, and held a 40.9% Share of Search versus Gusto’s 3.4%. - Paychex was ahead of Gusto in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches moved from 78.8K to 76.3K. - Across the 11 months ending August 2026, Paychex’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 40% to 40.9%, and its estimated monthly branded searches moved from 1M to 922K. ## How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026? - Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has lost ground for 3 months in a row, from 4.8% to 3.4% in August 2026. ## Month by month | Month | Gusto estimated searches | Gusto Share of Search | Gusto rank | Paychex estimated searches | Paychex Share of Search | Paychex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 78.8K | 3.1% | 7 | 1M | 40% | 1 | | Nov 2025 | 74.8K | 3.4% | 7 | 823K | 37.9% | 1 | | Dec 2025 | 75.7K | 3.1% | 7 | 1M | 41.4% | 1 | | Jan 2026 | 102K | 3.7% | 7 | 1.2M | 44.4% | 1 | | Feb 2026 | 95.3K | 4% | 7 | 1M | 42.4% | 1 | | Mar 2026 | 112K | 4.4% | 7 | 924K | 36.6% | 1 | | Apr 2026 | 103K | 4.3% | 7 | 923K | 39.1% | 1 | | May 2026 | 102K | 4.8% | 7 | 822K | 39.1% | 1 | | Jun 2026 | 97.7K | 4.1% | 7 | 922K | 38.8% | 1 | | Jul 2026 | 83.7K | 3.7% | 7 | 922K | 40.8% | 1 | | Aug 2026 | 76.3K | 3.4% | 7 | 922K | 40.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gusto’s and Paychex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gusto**: Measured on the search terms “gusto accounting software”, “gusto app”, “gusto benefits”, “gusto com”, “gusto company”, “gusto contractor”, “gusto cost”, “gusto embedded payroll”, “gusto for payroll”, “gusto for small business”, “gusto hr”, “gusto hr software”, “gusto international contractors”, “gusto online payroll”, “gusto pay”, “gusto paycheck”, “gusto payment”, “gusto payroll”, “gusto payroll app”, “gusto payroll company”, “gusto payroll cost”, “gusto payroll for small business”, “gusto payroll pricing”, “gusto payroll processing”, “gusto payroll provider”, “gusto payroll services”, “gusto payroll software”, “gusto payroll software for small business”, “gusto payroll solutions”, “gusto payroll system”, “gusto platform”, “gusto pricing”, “gusto pricing payroll”, “gusto small business payroll”, “gusto software”, “gusto time clock”, “gusto time tracking”, “gusto timetracking”, “gusto zen payroll” and “gusto.com”, summed into one figure. - **Paychex**: Measured on the search terms “Paychex”, “Paychex Flex”, “paychex hr”, “paychex payroll”, “paychex payroll services” and “paychex pricing”, summed into one figure. - [Gusto profile](/demand/global-en/brands/gusto) - [Paychex profile](/demand/global-en/brands/paychex) - [All HR and payroll software for small and midsize businesses worldwide](/demand/global-en/categories/smb-hr-and-payroll-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gusto or Paychex? In August 2026, Paychex had more branded searches than Gusto among HR and payroll software for small and midsize businesses worldwide. Paychex was estimated to have 922K branded searches compared to Gusto’s 76.3K, and held a 40.9% Share of Search versus Gusto’s 3.4%. ## Cite this page Brandwave. "Gusto vs Paychex: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gusto-vs-paychex This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gusto-vs-paychex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.