--- title: "Guru vs Zendesk Guide: Which is searched more?" description: "Is Guru or Zendesk Guide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knowledge base software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/guru-vs-zendesk-guide" publisher: "Brandwave" --- # Guru vs Zendesk Guide: Which is searched more? Is Guru or Zendesk Guide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knowledge base software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Guru and Zendesk Guide - **Competitive set**: Knowledge base software - **Market**: Global - **Month measured**: Sep 2026 - **Guru Share of Search**: 1.4% - **Zendesk Guide Share of Search**: 2.1% ## Is Guru or Zendesk Guide more popular in search? - In September 2026, Zendesk Guide had more branded searches than Guru among knowledge base software worldwide. Zendesk Guide had about 590 branded searches, while Guru had 390. Zendesk Guide made up 2.1% of all knowledge base software searches we track, and Guru accounted for 1.4%. - Zendesk Guide was ahead of Guru in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Guru’s share of searches among knowledge base software worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Zendesk Guide’s share of searches among knowledge base software worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 1K to 590. ## Top knowledge base software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Guru and Zendesk Guide were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Guru and Zendesk Guide were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Notion | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Document360 | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Zendesk Guide | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Guru | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ProProfs | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Helpjuice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KnowledgeOwl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knowledge base software - Asked ChatGPT "Which knowledge base tool should I use?": 1. Notion, 2. Guru - Asked ChatGPT "What are the best knowledge base tools?": 1. Notion, 2. Guru, 3. Document360, 4. Zendesk Guide - Asked ChatGPT "What's the best knowledge base tool for help articles?": 1. Document360, 2. Zendesk Guide, 3. Notion - Searched Google, AI Overview "knowledge base software": 1. Notion, 2. Zendesk Guide, 3. Document360, 4. Guru, 5. ProProfs - Searched Google, AI Overview "internal knowledge base": 1. Document360, 2. Notion Not named in any answer: Helpjuice and KnowledgeOwl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for knowledge base software worldwide in September 2026? - In September 2026, Guru fell from 6th to 7th among knowledge base software worldwide. - Estimated monthly branded searches for Zendesk Guide worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026. ## Month by month | Month | Guru estimated searches | Guru Share of Search | Guru rank | Zendesk Guide estimated searches | Zendesk Guide Share of Search | Zendesk Guide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.5% | 6 | 1K | 2.5% | 5 | | Nov 2025 | 480 | 1.1% | 6 | 1K | 2.2% | 5 | | Dec 2025 | 480 | 1.4% | 6 | 880 | 2.6% | 5 | | Jan 2026 | 590 | 1.5% | 6 | 1K | 2.6% | 5 | | Feb 2026 | 590 | 1.6% | 6 | 880 | 2.3% | 5 | | Mar 2026 | 720 | 1.9% | 6 | 1K | 2.6% | 5 | | Apr 2026 | 590 | 1.6% | 6 | 880 | 2.4% | 5 | | May 2026 | 590 | 1.8% | 7 | 720 | 2.2% | 6 | | Jun 2026 | 590 | 2% | 6 | 720 | 2.5% | 5 | | Jul 2026 | 590 | 2.1% | 6 | 720 | 2.5% | 5 | | Aug 2026 | 480 | 1.7% | 6 | 590 | 2.1% | 5 | | Sep 2026 | 390 | 1.4% | 7 | 590 | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Guru’s and Zendesk Guide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Guru**: Measured on the search term “guru knowledge base”. - **Zendesk Guide**: Measured on the search term “zendesk guide”. - [Guru profile](/demand/global-en/brands/guru) - [Zendesk Guide profile](/demand/global-en/brands/zendesk-guide) - [All knowledge base software worldwide](/demand/global-en/categories/knowledge-base-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Guru or Zendesk Guide more popular in search? In September 2026, Zendesk Guide had more branded searches than Guru among knowledge base software worldwide. Zendesk Guide had about 590 branded searches, while Guru had 390. Zendesk Guide made up 2.1% of all knowledge base software searches we track, and Guru accounted for 1.4%. ## Cite this page Brandwave. "Guru vs Zendesk Guide: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/guru-vs-zendesk-guide This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guru-vs-zendesk-guide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.