--- title: "Guru vs SharePoint: Which is searched more?" description: "Is Guru or SharePoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/guru-vs-sharepoint" publisher: "Brandwave" --- # Guru vs SharePoint: Which is searched more? Is Guru or SharePoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Guru and SharePoint - **Competitive set**: Internal knowledge management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Guru Share of Search**: <0.01% - **SharePoint Share of Search**: 72.4% ## Is Guru or SharePoint more popular in search? - In September 2026, SharePoint had more branded searches than Guru among internal knowledge management platforms worldwide. SharePoint had about 3.4 million branded searches, while Guru had 460. SharePoint made up 72.4% of all internal knowledge management platform searches we track, and Guru accounted for <0.01%. - SharePoint was ahead of Guru in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Guru’s share of searches among internal knowledge management platforms worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 680 to 460. - Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms worldwide moved from 67.2% to 72.4%, and its estimated monthly branded searches moved from 2.7M to 3.4M. ## Top internal knowledge management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Guru and SharePoint showed up in all five answers. Guru was listed before SharePoint in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Notion | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Confluence | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Guru | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SharePoint | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Document360 | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Slab | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nuclino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about internal knowledge management platforms - Asked ChatGPT "Which internal knowledge management platform should I use?": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint - Asked ChatGPT "What are the best internal knowledge management platforms?": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint, 5. Slab, 6. Document360 - Asked ChatGPT "What's the best internal knowledge management platform for team knowledge sharing?": 1. Notion, 2. Confluence, 3. Guru, 4. Slab, 5. SharePoint - Searched Google, AI Overview "knowledge base software": 1. Confluence, 2. Notion, 3. Document360, 4. Guru, 5. SharePoint - Searched Google, AI Overview "internal knowledge management platform": 1. Notion, 2. Confluence, 3. Guru, 4. SharePoint, 5. Document360 Not named in any answer: Nuclino. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for internal knowledge management platforms worldwide in September 2026? - In September 2026, SharePoint gained share of searches among internal knowledge management platforms worldwide, from 70.8% to 72.4%. - Estimated monthly branded searches for Guru worldwide fell 32.4% over 12 measured months, from 680 to 460 in September 2026. ## Month by month | Month | Guru estimated searches | Guru Share of Search | Guru rank | SharePoint estimated searches | SharePoint Share of Search | SharePoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 680 | 0.02% | 6 | 2.7M | 67.2% | 1 | | Nov 2025 | 550 | 0.01% | 6 | 2.7M | 71% | 1 | | Dec 2025 | 550 | 0.02% | 6 | 2.2M | 67.5% | 1 | | Jan 2026 | 680 | 0.02% | 6 | 2.7M | 66.8% | 1 | | Feb 2026 | 680 | 0.02% | 6 | 2.7M | 70.3% | 1 | | Mar 2026 | 830 | 0.02% | 6 | 2.7M | 66.4% | 1 | | Apr 2026 | 660 | 0.02% | 6 | 2.7M | 69.3% | 1 | | May 2026 | 700 | 0.02% | 6 | 2.7M | 70.4% | 1 | | Jun 2026 | 680 | 0.02% | 6 | 2.7M | 68.2% | 1 | | Jul 2026 | 680 | 0.02% | 6 | 2.7M | 71.5% | 1 | | Aug 2026 | 550 | 0.01% | 6 | 2.7M | 70.8% | 1 | | Sep 2026 | 460 | <0.01% | 6 | 3.4M | 72.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Guru’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Guru**: Measured on the search terms “guru knowledge” and “guru knowledge base”, summed into one figure. - **SharePoint**: Measured on the search term “sharepoint”. - [Guru profile](/demand/global-en/brands/guru) - [SharePoint profile](/demand/global-en/brands/sharepoint) - [All internal knowledge management platforms worldwide](/demand/global-en/categories/internal-knowledge-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Guru or SharePoint more popular in search? In September 2026, SharePoint had more branded searches than Guru among internal knowledge management platforms worldwide. SharePoint had about 3.4 million branded searches, while Guru had 460. SharePoint made up 72.4% of all internal knowledge management platform searches we track, and Guru accounted for <0.01%. ## Cite this page Brandwave. "Guru vs SharePoint: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/guru-vs-sharepoint This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guru-vs-sharepoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.