---
title: "Guru vs ProProfs: Which is more popular by branded search?"
description: "Which is more popular in search, Guru or ProProfs? Compare estimated monthly branded-search demand and Share of Search inside the AI knowledge base tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/guru-vs-proprofs"
publisher: "Brandwave"
---

# Guru vs ProProfs: Which is more popular by branded search?

Which is more popular in search, Guru or ProProfs? Compare estimated monthly branded-search demand and Share of Search inside the AI knowledge base tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Guru and ProProfs
- **Competitive set**: AI knowledge base tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Guru Share of Search**: 2.3%
- **ProProfs Share of Search**: 68.5%

## Which is more popular in search, Guru or ProProfs?

- In August 2026, ProProfs had more branded searches than Guru among AI knowledge base tools worldwide. ProProfs was estimated to have 18.1K branded searches compared to Guru’s 600, and held a 68.5% Share of Search versus Guru’s 2.3%.
- ProProfs was ahead of Guru in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guru’s estimated Share of Search among AI knowledge base tools worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 730 to 600.
- Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among AI knowledge base tools worldwide moved from 58.2% to 68.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

## How did search popularity change for AI knowledge base tools worldwide in August 2026?

- In August 2026, ProProfs gained estimated Share of Search among AI knowledge base tools worldwide, from 67.6% to 68.5%.
- In August 2026, Guru lost estimated Share of Search among AI knowledge base tools worldwide, from 2.9% to 2.3%.

## Month by month

| Month | Guru estimated searches | Guru Share of Search | Guru rank | ProProfs estimated searches | ProProfs Share of Search | ProProfs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 730 | 1.9% | 4 | 22.2K | 58.2% | 1 |
| Nov 2025 | 600 | 1.4% | 4 | 27.1K | 63.2% | 1 |
| Dec 2025 | 620 | 1.9% | 4 | 18.1K | 55.9% | 1 |
| Jan 2026 | 750 | 2% | 4 | 22.2K | 60.6% | 1 |
| Feb 2026 | 750 | 2.1% | 4 | 22.2K | 61.6% | 1 |
| Mar 2026 | 900 | 2.5% | 4 | 22.2K | 62% | 1 |
| Apr 2026 | 710 | 2.1% | 4 | 22.2K | 64.5% | 1 |
| May 2026 | 770 | 2.4% | 4 | 22.2K | 70.6% | 1 |
| Jun 2026 | 770 | 2.8% | 4 | 18.1K | 66.2% | 1 |
| Jul 2026 | 770 | 2.9% | 4 | 18.1K | 67.6% | 1 |
| Aug 2026 | 600 | 2.3% | 4 | 18.1K | 68.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Guru’s and ProProfs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Guru**: Measured on the search terms “getguru com”, “guru knowledge” and “guru knowledge base”, summed into one figure.
- **ProProfs**: Measured on the search term “proprofs”.

- [Guru profile](/demand/global-en/brands/guru)
- [ProProfs profile](/demand/global-en/brands/proprofs)
- [All AI knowledge base tools worldwide](/demand/global-en/categories/ai-knowledge-base-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Guru or ProProfs?

In August 2026, ProProfs had more branded searches than Guru among AI knowledge base tools worldwide. ProProfs was estimated to have 18.1K branded searches compared to Guru’s 600, and held a 68.5% Share of Search versus Guru’s 2.3%.

## Cite this page

Brandwave. "Guru vs ProProfs: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/guru-vs-proprofs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guru-vs-proprofs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.