--- title: "Gupshup vs Interakt: Which is searched more?" description: "Is Gupshup or Interakt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the WhatsApp business platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gupshup-vs-interakt" publisher: "Brandwave" --- # Gupshup vs Interakt: Which is searched more? Is Gupshup or Interakt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the WhatsApp business platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gupshup and Interakt - **Competitive set**: WhatsApp business platforms - **Market**: Global - **Month measured**: Sep 2026 - **Gupshup Share of Search**: 22.1% - **Interakt Share of Search**: 14.8% ## Is Gupshup or Interakt more popular in search? - In September 2026, Gupshup had more branded searches than Interakt among WhatsApp business platforms worldwide. Gupshup had about 74,000 branded searches, while Interakt had 49,500. Gupshup made up 22.1% of all WhatsApp business platform searches we track, and Interakt accounted for 14.8%. - Gupshup was ahead of Interakt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gupshup’s share of searches among WhatsApp business platforms worldwide moved from 33.4% to 22.1%, and its estimated monthly branded searches moved from 110K to 74K. - Across the 12 months ending September 2026, Interakt’s share of searches among WhatsApp business platforms worldwide moved from 12.3% to 14.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top WhatsApp business platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Gupshup nor Interakt showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WATI | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Respond.io | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Twilio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AiSensy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gupshup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Interakt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gallabox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about WhatsApp business platforms - Asked ChatGPT "Which WhatsApp business platform should I use?": 1. WATI, 2. Respond.io, 3. Twilio - Asked ChatGPT "What are the best WhatsApp Business API providers?": 1. Respond.io, 2. WATI, 3. Twilio - Asked ChatGPT "What's the best WhatsApp marketing tool for a small business?": 1. WATI, 2. Twilio - Searched Google, AI Overview "whatsapp business api": 1. Twilio - Searched Google, AI Overview "twilio whatsapp": 1. Twilio Not named in any answer: AiSensy, Gupshup, Interakt and Gallabox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for WhatsApp business platforms worldwide in September 2026? - In September 2026, AiSensy overtook Gupshup to rank 2nd among WhatsApp business platforms worldwide, with 22.1% of the searches. - In September 2026, Interakt gained share of searches among WhatsApp business platforms worldwide, from 13.9% to 14.8%. - In September 2026, Gupshup lost share of searches among WhatsApp business platforms worldwide, from 25.5% to 22.1%. ## Month by month | Month | Gupshup estimated searches | Gupshup Share of Search | Gupshup rank | Interakt estimated searches | Interakt Share of Search | Interakt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 33.4% | 1 | 40.5K | 12.3% | 4 | | Nov 2025 | 90.5K | 28.6% | 2 | 40.5K | 12.8% | 4 | | Dec 2025 | 90.5K | 27.8% | 2 | 40.5K | 12.5% | 4 | | Jan 2026 | 90.5K | 25.8% | 2 | 49.5K | 14.1% | 4 | | Feb 2026 | 90.5K | 27.1% | 2 | 49.5K | 14.8% | 4 | | Mar 2026 | 90.5K | 26.6% | 2 | 49.5K | 14.5% | 4 | | Apr 2026 | 90.5K | 25.2% | 2 | 49.5K | 13.8% | 4 | | May 2026 | 90.5K | 26.6% | 2 | 49.5K | 14.5% | 4 | | Jun 2026 | 90.5K | 26.3% | 2 | 49.5K | 14.4% | 4 | | Jul 2026 | 90.5K | 26.3% | 2 | 49.5K | 14.4% | 4 | | Aug 2026 | 90.5K | 25.5% | 2 | 49.5K | 13.9% | 4 | | Sep 2026 | 74K | 22.1% | 3 | 49.5K | 14.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gupshup’s and Interakt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gupshup**: Measured on the search term “gupshup”. - **Interakt**: Measured on the search term “interakt”. - [Gupshup profile](/demand/global-en/brands/gupshup) - [Interakt profile](/demand/global-en/brands/interakt) - [All WhatsApp business platforms worldwide](/demand/global-en/categories/whatsapp-business-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gupshup or Interakt more popular in search? In September 2026, Gupshup had more branded searches than Interakt among WhatsApp business platforms worldwide. Gupshup had about 74,000 branded searches, while Interakt had 49,500. Gupshup made up 22.1% of all WhatsApp business platform searches we track, and Interakt accounted for 14.8%. ## Cite this page Brandwave. "Gupshup vs Interakt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gupshup-vs-interakt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gupshup-vs-interakt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.