---
title: "GUND vs Squishmallows: Which is more popular by branded search?"
description: "Which is more popular in search, GUND or Squishmallows? Compare estimated monthly branded-search demand and Share of Search inside the Plush toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gund-vs-squishmallows"
publisher: "Brandwave"
---

# GUND vs Squishmallows: Which is more popular by branded search?

Which is more popular in search, GUND or Squishmallows? Compare estimated monthly branded-search demand and Share of Search inside the Plush toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GUND and Squishmallows
- **Competitive set**: Plush toys
- **Market**: Global
- **Month measured**: Aug 2026
- **GUND Share of Search**: 0.04%
- **Squishmallows Share of Search**: 0.24%

## Which is more popular in search, GUND or Squishmallows?

- In August 2026, Squishmallows had more branded searches than GUND among plush toys worldwide. Squishmallows was estimated to have 5.4K branded searches compared to GUND’s 1K, and held a 0.24% Share of Search versus GUND’s 0.04%.
- Squishmallows was ahead of GUND in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GUND’s estimated Share of Search among plush toys worldwide moved from 0.08% to 0.04%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending August 2026, Squishmallows’ estimated Share of Search among plush toys worldwide moved from 0.34% to 0.24%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

## How did search popularity change for plush toys worldwide in August 2026?

- Estimated monthly branded searches for Squishmallows worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Month by month

| Month | GUND estimated searches | GUND Share of Search | GUND rank | Squishmallows estimated searches | Squishmallows Share of Search | Squishmallows rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.08% | 6 | 4.4K | 0.34% | 5 |
| Nov 2025 | 1.3K | 0.08% | 6 | 5.4K | 0.34% | 5 |
| Dec 2025 | 1.6K | 0.1% | 6 | 8.1K | 0.51% | 5 |
| Jan 2026 | 1.6K | 0.12% | 6 | 5.4K | 0.42% | 5 |
| Feb 2026 | 1.3K | 0.1% | 6 | 3.6K | 0.28% | 5 |
| Mar 2026 | 1.3K | 0.1% | 6 | 3.6K | 0.28% | 5 |
| Apr 2026 | 880 | 0.08% | 6 | 2.4K | 0.23% | 5 |
| May 2026 | 1K | 0.09% | 6 | 2.4K | 0.23% | 5 |
| Jun 2026 | 880 | 0.08% | 6 | 5.4K | 0.51% | 5 |
| Jul 2026 | 1K | 0.08% | 6 | 5.4K | 0.42% | 5 |
| Aug 2026 | 1K | 0.04% | 6 | 5.4K | 0.24% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GUND’s and Squishmallows’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GUND**: Measured on the search term “gund plush”.
- **Squishmallows**: Measured on the search term “squishmallows plush”.

- [GUND profile](/demand/global-en/brands/gund)
- [Squishmallows profile](/demand/global-en/brands/squishmallows)
- [All plush toys worldwide](/demand/global-en/categories/plush-toys): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GUND or Squishmallows?

In August 2026, Squishmallows had more branded searches than GUND among plush toys worldwide. Squishmallows was estimated to have 5.4K branded searches compared to GUND’s 1K, and held a 0.24% Share of Search versus GUND’s 0.04%.

## Cite this page

Brandwave. "GUND vs Squishmallows: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gund-vs-squishmallows

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gund-vs-squishmallows. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.