--- title: "Gumroad vs Ko-fi: Which is searched more?" description: "Is Gumroad or Ko-fi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital product sales platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gumroad-vs-ko-fi" publisher: "Brandwave" --- # Gumroad vs Ko-fi: Which is searched more? Is Gumroad or Ko-fi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital product sales platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gumroad and Ko-fi - **Competitive set**: Digital product sales platforms - **Market**: Global - **Month measured**: Sep 2026 - **Gumroad Share of Search**: 28.4% - **Ko-fi Share of Search**: 46.4% ## Is Gumroad or Ko-fi more popular in search? - In September 2026, Ko-fi had more branded searches than Gumroad among digital product sales platforms worldwide. Ko-fi had about 1.1 million branded searches, while Gumroad had 673,000. Ko-fi made up 46.4% of all digital product sales platform searches we track, and Gumroad accounted for 28.4%. - Ko-fi was ahead of Gumroad in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gumroad’s share of searches among digital product sales platforms worldwide moved from 32.2% to 28.4%, and its estimated monthly branded searches held steady at 673K. - Across the 12 months ending September 2026, Ko-fi’s share of searches among digital product sales platforms worldwide moved from 43.1% to 46.4%, and its estimated monthly branded searches moved from 900K to 1.1M. ## Top digital product sales platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gumroad appeared in all five answers. Ko-fi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Payhip | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gumroad | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sellfy | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Stan Store | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lemon Squeezy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Ko-fi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Podia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SendOwl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital product sales platforms - Asked ChatGPT "Which digital product sales platform should I use?": 1. Payhip, 2. Gumroad - Asked ChatGPT "What are the best digital product sales platforms?": 1. Payhip, 2. Gumroad, 3. Stan Store, 4. Lemon Squeezy - Asked ChatGPT "What's the best digital product sales platform for a creator selling downloads?": 1. Payhip, 2. Gumroad, 3. Lemon Squeezy - Searched Google, AI Overview "digital product sales platforms": 1. Payhip, 2. Sellfy, 3. Gumroad, 4. Stan Store - Searched Google, AI Overview "sell digital downloads": 1. Payhip, 2. Sellfy, 3. Gumroad Not named in any answer: Ko-fi, Podia and SendOwl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital product sales platforms worldwide in September 2026? - In September 2026, Ko-fi gained share of searches among digital product sales platforms worldwide, from 42.5% to 46.4%. - In September 2026, Gumroad lost share of searches among digital product sales platforms worldwide, from 31.8% to 28.4%. ## Month by month | Month | Gumroad estimated searches | Gumroad Share of Search | Gumroad rank | Ko-fi estimated searches | Ko-fi Share of Search | Ko-fi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 32.2% | 2 | 900K | 43.1% | 1 | | Nov 2025 | 673K | 32.1% | 2 | 900K | 42.9% | 1 | | Dec 2025 | 823K | 36.3% | 2 | 900K | 39.7% | 1 | | Jan 2026 | 1M | 36.7% | 2 | 1.1M | 40.4% | 1 | | Feb 2026 | 823K | 36.7% | 2 | 900K | 40.1% | 1 | | Mar 2026 | 823K | 32.4% | 2 | 1.1M | 43.3% | 1 | | Apr 2026 | 823K | 32.8% | 2 | 1.1M | 43.9% | 1 | | May 2026 | 823K | 32.9% | 2 | 1.1M | 43.9% | 1 | | Jun 2026 | 823K | 32.6% | 2 | 1.1M | 43.6% | 1 | | Jul 2026 | 823K | 32.6% | 2 | 1.1M | 43.6% | 1 | | Aug 2026 | 823K | 31.8% | 2 | 1.1M | 42.5% | 1 | | Sep 2026 | 673K | 28.4% | 2 | 1.1M | 46.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Gumroad’s and Ko-fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gumroad**: Measured on the search term “gumroad”. - **Ko-fi**: Measured on the search terms “ko-fi” and “kofi”, summed into one figure. - [Gumroad profile](/demand/global-en/brands/gumroad) - [Ko-fi profile](/demand/global-en/brands/ko-fi) - [All digital product sales platforms worldwide](/demand/global-en/categories/digital-product-sales-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gumroad or Ko-fi more popular in search? In September 2026, Ko-fi had more branded searches than Gumroad among digital product sales platforms worldwide. Ko-fi had about 1.1 million branded searches, while Gumroad had 673,000. Ko-fi made up 46.4% of all digital product sales platform searches we track, and Gumroad accounted for 28.4%. ## Cite this page Brandwave. "Gumroad vs Ko-fi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gumroad-vs-ko-fi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gumroad-vs-ko-fi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.