--- title: "GuliKit vs PlayStation: Which is searched more?" description: "Is GuliKit or PlayStation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gulikit-vs-playstation" publisher: "Brandwave" --- # GuliKit vs PlayStation: Which is searched more? Is GuliKit or PlayStation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GuliKit and PlayStation - **Competitive set**: Game controller brands - **Market**: Global - **Month measured**: Sep 2026 - **GuliKit Share of Search**: 0.51% - **PlayStation Share of Search**: 48.8% ## Is GuliKit or PlayStation more popular in search? - In September 2026, PlayStation had more branded searches than GuliKit among game controller brands worldwide. PlayStation had about 1.7 million branded searches, while GuliKit had 18,100. PlayStation made up 48.8% of all game controller brand searches we track, and GuliKit accounted for 0.51%. - PlayStation was ahead of GuliKit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GuliKit’s share of searches among game controller brands worldwide moved from 0.66% to 0.51%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, PlayStation’s share of searches among game controller brands worldwide moved from 45.4% to 48.8%, and its estimated monthly branded searches moved from 1.5M to 1.7M. ## Top game controller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PlayStation was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GuliKit did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | 8BitDo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | GameSir | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | PlayStation | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Razer | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCUF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Backbone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PowerA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GuliKit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Turtle Beach | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Nacon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about game controller brands - Asked ChatGPT "What's the best controller for PC gaming?": 1. Xbox, 2. 8BitDo, 3. PlayStation, 4. Razer - Asked ChatGPT "Which game controller should I buy?": 1. Xbox, 2. PlayStation, 3. GameSir - Asked ChatGPT "What are the best third-party controllers?": 1. Xbox, 2. PlayStation, 3. GameSir, 4. 8BitDo, 5. Razer, 6. Turtle Beach - Searched Google, AI Overview "game controller": 1. 8BitDo, 2. GameSir, 3. PlayStation, 4. Xbox - Searched Google, AI Overview "best pc controller": 1. GameSir, 2. 8BitDo, 3. Razer, 4. Xbox Not named in any answer: SCUF, Backbone, PowerA, GuliKit, Nacon and HORI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for game controller brands worldwide in September 2026? - In September 2026, PlayStation gained share of searches among game controller brands worldwide, from 41.8% to 48.8%. - Estimated monthly branded searches for GuliKit worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | GuliKit estimated searches | GuliKit Share of Search | GuliKit rank | PlayStation estimated searches | PlayStation Share of Search | PlayStation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 0.66% | 9 | 1.5M | 45.4% | 1 | | Nov 2025 | 22.2K | 0.49% | 9 | 2.1M | 46.7% | 1 | | Dec 2025 | 22.2K | 0.43% | 9 | 2.5M | 48.7% | 1 | | Jan 2026 | 22.2K | 0.57% | 9 | 1.7M | 45.1% | 1 | | Feb 2026 | 18.1K | 0.62% | 9 | 1.2M | 40.8% | 1 | | Mar 2026 | 22.2K | 0.69% | 9 | 1.4M | 44.4% | 1 | | Apr 2026 | 18.1K | 0.66% | 9 | 1.2M | 43.6% | 1 | | May 2026 | 22.2K | 0.7% | 9 | 1.2M | 37.9% | 1 | | Jun 2026 | 22.2K | 0.65% | 8 | 1.5M | 43.2% | 1 | | Jul 2026 | 18.1K | 0.55% | 9 | 1.4M | 42.8% | 1 | | Aug 2026 | 22.2K | 0.65% | 9 | 1.4M | 41.8% | 1 | | Sep 2026 | 18.1K | 0.51% | 9 | 1.7M | 48.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using GuliKit’s and PlayStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GuliKit**: Measured on the search term “gulikit”. - **PlayStation**: Measured on the search terms “dualsense” and “ps5 controller”, summed into one figure. - [GuliKit profile](/demand/global-en/brands/gulikit) - [PlayStation profile](/demand/global-en/brands/playstation) - [All game controller brands worldwide](/demand/global-en/categories/game-controller-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GuliKit or PlayStation more popular in search? In September 2026, PlayStation had more branded searches than GuliKit among game controller brands worldwide. PlayStation had about 1.7 million branded searches, while GuliKit had 18,100. PlayStation made up 48.8% of all game controller brand searches we track, and GuliKit accounted for 0.51%. ## Cite this page Brandwave. "GuliKit vs PlayStation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gulikit-vs-playstation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gulikit-vs-playstation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.