--- title: "Gulden's vs Inglehoffer: Which is searched more?" description: "Is Gulden's or Inglehoffer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mustard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/guldens-vs-inglehoffer" publisher: "Brandwave" --- # Gulden's vs Inglehoffer: Which is searched more? Is Gulden's or Inglehoffer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mustard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gulden's and Inglehoffer - **Competitive set**: Mustard brands - **Market**: Global - **Month measured**: Sep 2026 - **Gulden's Share of Search**: 1.5% - **Inglehoffer Share of Search**: 0.09% ## Is Gulden's or Inglehoffer more popular in search? - In September 2026, Gulden's had more branded searches than Inglehoffer among mustard brands worldwide. Gulden's had about 16,700 branded searches, while Inglehoffer had 1,000. Gulden's made up 1.5% of all mustard brand searches we track, and Inglehoffer accounted for 0.09%. - Gulden's was ahead of Inglehoffer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gulden's’ share of searches among mustard brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 16.7K. - Across the 12 months ending September 2026, Inglehoffer’s share of searches among mustard brands worldwide moved from 0.08% to 0.09%, and its estimated monthly branded searches moved from 880 to 1K. ## Top mustard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gulden's appeared in all five answers. Inglehoffer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gulden's was listed before Inglehoffer in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | French's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gulden's | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Heinz | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Grey Poupon | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Maille | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Inglehoffer | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Colman's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about mustard brands - Asked ChatGPT "Which mustard brand should I buy?": 1. French's, 2. Gulden's, 3. Grey Poupon - Asked ChatGPT "What are the best mustard brands?": 1. French's, 2. Grey Poupon, 3. Gulden's, 4. Maille, 5. Inglehoffer, 6. Heinz - Asked ChatGPT "What's the best mustard brand for sandwiches and hot dogs?": 1. French's, 2. Heinz, 3. Gulden's, 4. Maille - Searched Google, AI Overview "mustard brands": 1. French's, 2. Heinz, 3. Gulden's, 4. Grey Poupon, 5. Colman's, 6. Inglehoffer - Searched Google, AI Overview "best mustard": 1. French's, 2. Heinz, 3. Maille, 4. Grey Poupon, 5. Gulden's, 6. Inglehoffer Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mustard brands worldwide in September 2026? - Estimated monthly branded searches for Inglehoffer worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Month by month | Month | Gulden's estimated searches | Gulden's Share of Search | Gulden's rank | Inglehoffer estimated searches | Inglehoffer Share of Search | Inglehoffer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.7K | 1.5% | 5 | 880 | 0.08% | 7 | | Nov 2025 | 16.7K | 1.5% | 5 | 880 | 0.08% | 7 | | Dec 2025 | 16.7K | 1.6% | 5 | 1.3K | 0.12% | 7 | | Jan 2026 | 20K | 1.9% | 5 | 1K | 0.09% | 7 | | Feb 2026 | 16.4K | 1.6% | 5 | 880 | 0.08% | 7 | | Mar 2026 | 20.5K | 1.9% | 5 | 1K | 0.09% | 7 | | Apr 2026 | 16.7K | 1.5% | 5 | 880 | 0.08% | 7 | | May 2026 | 16.7K | 1.5% | 5 | 1K | 0.09% | 7 | | Jun 2026 | 14K | 1.3% | 5 | 880 | 0.08% | 7 | | Jul 2026 | 20.5K | 1.9% | 5 | 1K | 0.09% | 7 | | Aug 2026 | 16.7K | 1.5% | 5 | 880 | 0.08% | 7 | | Sep 2026 | 16.7K | 1.5% | 5 | 1K | 0.09% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Gulden's’ and Inglehoffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gulden's**: Measured on the search terms “gulden s”, “guldens” and “guldens mustard”, summed into one figure. - **Inglehoffer**: Measured on the search term “inglehoffer”. - [Gulden's profile](/demand/global-en/brands/guldens) - [Inglehoffer profile](/demand/global-en/brands/inglehoffer) - [All mustard brands worldwide](/demand/global-en/categories/mustard-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gulden's or Inglehoffer more popular in search? In September 2026, Gulden's had more branded searches than Inglehoffer among mustard brands worldwide. Gulden's had about 16,700 branded searches, while Inglehoffer had 1,000. Gulden's made up 1.5% of all mustard brand searches we track, and Inglehoffer accounted for 0.09%. ## Cite this page Brandwave. "Gulden's vs Inglehoffer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/guldens-vs-inglehoffer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guldens-vs-inglehoffer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.