---
title: "Guidewire vs Lemonade: Which is more popular by branded search?"
description: "Which is more popular in search, Guidewire or Lemonade? Compare estimated monthly branded-search demand and Share of Search inside the Insurtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/guidewire-vs-lemonade"
publisher: "Brandwave"
---

# Guidewire vs Lemonade: Which is more popular by branded search?

Which is more popular in search, Guidewire or Lemonade? Compare estimated monthly branded-search demand and Share of Search inside the Insurtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Guidewire and Lemonade
- **Competitive set**: Insurtech
- **Market**: Global
- **Month measured**: Aug 2026
- **Guidewire Share of Search**: 4.6%
- **Lemonade Share of Search**: 15.2%

## Which is more popular in search, Guidewire or Lemonade?

- In August 2026, Lemonade had more branded searches than Guidewire among insurtech worldwide. Lemonade was estimated to have 135K branded searches compared to Guidewire’s 40.5K, and held a 15.2% Share of Search versus Guidewire’s 4.6%.
- Lemonade was ahead of Guidewire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guidewire’s estimated Share of Search among insurtech worldwide moved from 5.5% to 4.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide moved from 18.4% to 15.2%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for insurtech worldwide in August 2026?

- In August 2026, Guidewire lost estimated Share of Search among insurtech worldwide, from 6.6% to 4.6%.

## Month by month

| Month | Guidewire estimated searches | Guidewire Share of Search | Guidewire rank | Lemonade estimated searches | Lemonade Share of Search | Lemonade rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 5.5% | 4 | 135K | 18.4% | 3 |
| Nov 2025 | 33.1K | 3.3% | 4 | 110K | 10.9% | 3 |
| Dec 2025 | 33.1K | 3.3% | 4 | 110K | 11% | 3 |
| Jan 2026 | 40.5K | 3.4% | 4 | 135K | 11.3% | 3 |
| Feb 2026 | 40.5K | 5.1% | 4 | 110K | 14% | 3 |
| Mar 2026 | 40.5K | 5% | 4 | 135K | 16.5% | 3 |
| Apr 2026 | 40.5K | 5.9% | 4 | 110K | 16.1% | 3 |
| May 2026 | 33.1K | 4.2% | 4 | 135K | 17.2% | 2 |
| Jun 2026 | 40.5K | 4.5% | 4 | 135K | 15.2% | 2 |
| Jul 2026 | 60.5K | 6.6% | 4 | 135K | 14.7% | 2 |
| Aug 2026 | 40.5K | 4.6% | 4 | 135K | 15.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Guidewire’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Guidewire**: Measured on the search term “guidewire”.
- **Lemonade**: Measured on the search term “lemonade insurance”.

- [Guidewire profile](/demand/global-en/brands/guidewire)
- [Lemonade profile](/demand/global-en/brands/lemonade)
- [All insurtech worldwide](/demand/global-en/categories/insurtech): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Guidewire or Lemonade?

In August 2026, Lemonade had more branded searches than Guidewire among insurtech worldwide. Lemonade was estimated to have 135K branded searches compared to Guidewire’s 40.5K, and held a 15.2% Share of Search versus Guidewire’s 4.6%.

## Cite this page

Brandwave. "Guidewire vs Lemonade: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/guidewire-vs-lemonade

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guidewire-vs-lemonade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.