---
title: "Guesty vs Smoobu: Which is searched more?"
description: "Which is more popular in search, Guesty or Smoobu? Compare estimated monthly branded-search demand and Share of Search inside the Hospitality property management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/guesty-vs-smoobu"
publisher: "Brandwave"
---

# Guesty vs Smoobu: Which is searched more?

Which is more popular in search, Guesty or Smoobu? Compare estimated monthly branded-search demand and Share of Search inside the Hospitality property management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Guesty and Smoobu
- **Competitive set**: Hospitality property management software
- **Market**: Global
- **Month measured**: Sep 2026
- **Guesty Share of Search**: 25.9%
- **Smoobu Share of Search**: 17.3%

## Which is more popular in search, Guesty or Smoobu?

- In September 2026, Guesty had more branded searches than Smoobu among hospitality property management software worldwide. Guesty was estimated to have 49.5K branded searches compared to Smoobu’s 33.1K, and held a 25.9% Share of Search versus Smoobu’s 17.3%.
- Guesty was ahead of Smoobu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Guesty’s estimated Share of Search among hospitality property management software worldwide moved from 22.8% to 25.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Smoobu’s estimated Share of Search among hospitality property management software worldwide moved from 18.6% to 17.3%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for hospitality property management software worldwide in September 2026?

- Estimated monthly branded searches for Guesty worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

## Month by month

| Month | Guesty estimated searches | Guesty Share of Search | Guesty rank | Smoobu estimated searches | Smoobu Share of Search | Smoobu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 22.8% | 1 | 33.1K | 18.6% | 4 |
| Nov 2025 | 40.5K | 22.6% | 2 | 33.1K | 18.5% | 3 |
| Dec 2025 | 40.5K | 24.9% | 1 | 27.1K | 16.6% | 4 |
| Jan 2026 | 40.5K | 21.3% | 2 | 33.1K | 17.4% | 4 |
| Feb 2026 | 40.5K | 23% | 1 | 33.1K | 18.8% | 4 |
| Mar 2026 | 49.5K | 23.8% | 1 | 40.5K | 19.5% | 3 |
| Apr 2026 | 49.5K | 23.6% | 1 | 40.5K | 19.3% | 3 |
| May 2026 | 49.5K | 22.8% | 1 | 40.5K | 18.7% | 4 |
| Jun 2026 | 49.5K | 24.7% | 1 | 40.5K | 20.2% | 3 |
| Jul 2026 | 49.5K | 24.7% | 1 | 40.5K | 20.2% | 3 |
| Aug 2026 | 49.5K | 25.6% | 1 | 33.1K | 17.1% | 4 |
| Sep 2026 | 49.5K | 25.9% | 1 | 33.1K | 17.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Guesty’s and Smoobu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Guesty**: Measured on the search term “guesty”.
- **Smoobu**: Measured on the search terms “smoobu” and “smoobu software”, summed into one figure.

- [Guesty profile](/demand/global-en/brands/guesty)
- [Smoobu profile](/demand/global-en/brands/smoobu)
- [All hospitality property management software worldwide](/demand/global-en/categories/hospitality-property-management-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Guesty or Smoobu?

In September 2026, Guesty had more branded searches than Smoobu among hospitality property management software worldwide. Guesty was estimated to have 49.5K branded searches compared to Smoobu’s 33.1K, and held a 25.9% Share of Search versus Smoobu’s 17.3%.

## Cite this page

Brandwave. "Guesty vs Smoobu: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/guesty-vs-smoobu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guesty-vs-smoobu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.