---
title: "Guess vs Lacoste: Which is searched more?"
description: "Which is more popular in search, Guess or Lacoste? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/guess-vs-lacoste"
publisher: "Brandwave"
---

# Guess vs Lacoste: Which is searched more?

Which is more popular in search, Guess or Lacoste? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Guess and Lacoste
- **Competitive set**: Premium fashion brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Guess Share of Search**: 15.9%
- **Lacoste Share of Search**: 15.9%

## Which is more popular in search, Guess or Lacoste?

- In September 2026, Guess and Lacoste were level on Share of Search among premium fashion brands worldwide, with an estimated 2.7M branded searches each, at 15.9% estimated Share of Search each.
- Guess was ahead of Lacoste in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Guess’ estimated Share of Search among premium fashion brands worldwide moved from 11.5% to 15.9%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
- Across the 12 months ending September 2026, Lacoste’s estimated Share of Search among premium fashion brands worldwide moved from 17.2% to 15.9%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

## How did search popularity change for premium fashion brands worldwide in September 2026?

- In September 2026, Tommy Hilfiger overtook Lacoste to rank 3rd among premium fashion brands worldwide, with 19.4% estimated Share of Search.
- In September 2026, Guess overtook Lacoste to rank 4th among premium fashion brands worldwide, with 15.9% estimated Share of Search.
- In September 2026, Lacoste lost estimated Share of Search among premium fashion brands worldwide, from 18.7% to 15.9%.

## Month by month

| Month | Guess estimated searches | Guess Share of Search | Guess rank | Lacoste estimated searches | Lacoste Share of Search | Lacoste rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 11.5% | 5 | 3.4M | 17.2% | 4 |
| Nov 2025 | 3.4M | 12.6% | 5 | 4.1M | 15.4% | 4 |
| Dec 2025 | 3.4M | 13.7% | 5 | 4.1M | 16.7% | 4 |
| Jan 2026 | 3.4M | 16.2% | 4 | 3.4M | 16.2% | 5 |
| Feb 2026 | 2.2M | 13.4% | 5 | 2.7M | 16.3% | 4 |
| Mar 2026 | 2.7M | 14.4% | 5 | 3.4M | 17.6% | 2 |
| Apr 2026 | 2.2M | 14% | 5 | 2.7M | 17.1% | 4 |
| May 2026 | 2.7M | 15.1% | 5 | 3.4M | 18.5% | 2 |
| Jun 2026 | 2.2M | 13.3% | 5 | 3.4M | 19.9% | 2 |
| Jul 2026 | 2.7M | 15.3% | 5 | 3.4M | 18.7% | 3 |
| Aug 2026 | 2.7M | 15.3% | 5 | 3.4M | 18.7% | 3 |
| Sep 2026 | 2.7M | 15.9% | 4 | 2.7M | 15.9% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Guess’ and Lacoste’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Guess**: Measured on the search term “guess”.
- **Lacoste**: Measured on the search term “lacoste”.

- [Guess profile](/demand/global-en/brands/guess)
- [Lacoste profile](/demand/global-en/brands/lacoste)
- [All premium fashion brands worldwide](/demand/global-en/categories/premium-fashion-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Guess or Lacoste?

In September 2026, Guess and Lacoste were level on Share of Search among premium fashion brands worldwide, with an estimated 2.7M branded searches each, at 15.9% estimated Share of Search each.

## Cite this page

Brandwave. "Guess vs Lacoste: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/guess-vs-lacoste

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guess-vs-lacoste. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.