--- title: "Gucci vs Steve Madden: Which is searched more?" description: "Is Gucci or Steve Madden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gucci-vs-steve-madden" publisher: "Brandwave" --- # Gucci vs Steve Madden: Which is searched more? Is Gucci or Steve Madden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gucci and Steve Madden - **Competitive set**: Loafer brands - **Market**: Global - **Month measured**: Sep 2026 - **Gucci Share of Search**: 17.4% - **Steve Madden Share of Search**: 7.8% ## Is Gucci or Steve Madden more popular in search? - In September 2026, Gucci had more branded searches than Steve Madden among loafer brands worldwide. Gucci had about 74,000 branded searches, while Steve Madden had 33,100. Gucci made up 17.4% of all loafer brand searches we track, and Steve Madden accounted for 7.8%. - Gucci was ahead of Steve Madden in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gucci’s share of searches among loafer brands worldwide moved from 21% to 17.4%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide moved from 6.3% to 7.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top loafer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gucci was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Steve Madden was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gucci was listed before Steve Madden in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | G.H. Bass | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meermin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cole Haan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gucci | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Crockett & Jones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Steve Madden | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tod’s | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sebago | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vagabond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sam Edelman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about loafer brands - Asked ChatGPT "Which loafer brand should I buy?": 1. G.H. Bass, 2. Meermin, 3. Cole Haan, 4. Gucci - Asked ChatGPT "What are the best loafer brands?": 1. G.H. Bass, 2. Crockett & Jones, 3. Meermin, 4. Tod’s, 5. Cole Haan, 6. Gucci - Asked ChatGPT "What's the best loafer brand for wearing to the office?": 1. G.H. Bass, 2. Cole Haan, 3. Meermin - Searched Google, AI Overview "loafers": 1. G.H. Bass, 2. Gucci - Searched Google, AI Overview "womens loafers": 1. G.H. Bass, 2. Steve Madden Not named in any answer: Dr. Martens, Sebago, Vagabond and Sam Edelman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for loafer brands worldwide in September 2026? - In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches. - In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%. - In September 2026, Gucci lost share of searches among loafer brands worldwide, from 19.1% to 17.4%. ## Month by month | Month | Gucci estimated searches | Gucci Share of Search | Gucci rank | Steve Madden estimated searches | Steve Madden Share of Search | Steve Madden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 21% | 2 | 27.1K | 6.3% | 5 | | Nov 2025 | 90.5K | 21% | 2 | 27.1K | 6.3% | 5 | | Dec 2025 | 74K | 18.7% | 2 | 22.2K | 5.6% | 6 | | Jan 2026 | 74K | 20.8% | 2 | 22.2K | 6.2% | 6 | | Feb 2026 | 60.5K | 19% | 2 | 22.2K | 7% | 6 | | Mar 2026 | 74K | 18.5% | 2 | 27.1K | 6.8% | 5 | | Apr 2026 | 74K | 18.8% | 2 | 27.1K | 6.9% | 6 | | May 2026 | 74K | 19.9% | 2 | 27.1K | 7.3% | 5 | | Jun 2026 | 74K | 23.6% | 2 | 14.8K | 4.7% | 7 | | Jul 2026 | 60.5K | 20.1% | 2 | 14.8K | 4.9% | 7 | | Aug 2026 | 74K | 19.1% | 2 | 22.2K | 5.7% | 5 | | Sep 2026 | 74K | 17.4% | 3 | 33.1K | 7.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Gucci’s and Steve Madden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gucci**: Measured on the search term “gucci loafers”. - **Steve Madden**: Measured on the search term “steve madden loafers”. - [Gucci profile](/demand/global-en/brands/gucci) - [Steve Madden profile](/demand/global-en/brands/steve-madden) - [All loafer brands worldwide](/demand/global-en/categories/loafer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gucci or Steve Madden more popular in search? In September 2026, Gucci had more branded searches than Steve Madden among loafer brands worldwide. Gucci had about 74,000 branded searches, while Steve Madden had 33,100. Gucci made up 17.4% of all loafer brand searches we track, and Steve Madden accounted for 7.8%. ## Cite this page Brandwave. "Gucci vs Steve Madden: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gucci-vs-steve-madden This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gucci-vs-steve-madden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.