---
title: "Gucci vs Maui Jim: Which is searched more?"
description: "Which is more popular in search, Gucci or Maui Jim? Compare estimated monthly branded-search demand and Share of Search inside the Sunglass brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gucci-vs-maui-jim"
publisher: "Brandwave"
---

# Gucci vs Maui Jim: Which is searched more?

Which is more popular in search, Gucci or Maui Jim? Compare estimated monthly branded-search demand and Share of Search inside the Sunglass brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gucci and Maui Jim
- **Competitive set**: Sunglass brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gucci Share of Search**: 29.2%
- **Maui Jim Share of Search**: 2.6%

## Which is more popular in search, Gucci or Maui Jim?

- In August 2026, Gucci had more branded searches than Maui Jim among sunglass brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Maui Jim’s 246K, and held a 29.2% Share of Search versus Maui Jim’s 2.6%.
- Gucci was ahead of Maui Jim in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among sunglass brands worldwide moved from 37% to 29.2%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Maui Jim’s estimated Share of Search among sunglass brands worldwide moved from 1.5% to 2.6%, and its estimated monthly branded searches moved from 135K to 246K.

## How did search popularity change for sunglass brands worldwide in August 2026?

- In August 2026, Gucci overtook Ray-Ban to take the highest estimated Share of Search among sunglass brands worldwide, at 29.2%.
- Estimated monthly branded searches for Maui Jim worldwide rose 82.2% over 11 measured months, from 135K to 246K in August 2026.

## Month by month

| Month | Gucci estimated searches | Gucci Share of Search | Gucci rank | Maui Jim estimated searches | Maui Jim Share of Search | Maui Jim rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 37% | 1 | 135K | 1.5% | 5 |
| Nov 2025 | 3.4M | 32.4% | 1 | 165K | 1.6% | 5 |
| Dec 2025 | 4.1M | 35.4% | 1 | 165K | 1.4% | 5 |
| Jan 2026 | 3.4M | 34.2% | 1 | 135K | 1.4% | 5 |
| Feb 2026 | 2.7M | 32.4% | 1 | 135K | 1.6% | 5 |
| Mar 2026 | 3.4M | 33.7% | 1 | 201K | 2% | 5 |
| Apr 2026 | 3.4M | 30.4% | 1 | 246K | 2.2% | 5 |
| May 2026 | 3.4M | 30.4% | 1 | 246K | 2.2% | 5 |
| Jun 2026 | 2.7M | 27.3% | 2 | 301K | 3% | 5 |
| Jul 2026 | 2.7M | 27.3% | 2 | 301K | 3% | 5 |
| Aug 2026 | 2.7M | 29.2% | 1 | 246K | 2.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gucci’s and Maui Jim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gucci**: Measured on the search term “gucci”.
- **Maui Jim**: Measured on the search term “maui jim”.

- [Gucci profile](/demand/global-en/brands/gucci)
- [Maui Jim profile](/demand/global-en/brands/maui-jim)
- [All sunglass brands worldwide](/demand/global-en/categories/sunglass-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gucci or Maui Jim?

In August 2026, Gucci had more branded searches than Maui Jim among sunglass brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Maui Jim’s 246K, and held a 29.2% Share of Search versus Maui Jim’s 2.6%.

## Cite this page

Brandwave. "Gucci vs Maui Jim: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gucci-vs-maui-jim

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gucci-vs-maui-jim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.