---
title: "Gucci vs Marc Jacobs: Which is searched more?"
description: "Which is more popular in search, Gucci or Marc Jacobs? Compare estimated monthly branded-search demand and Share of Search inside the Designer perfume brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gucci-vs-marc-jacobs"
publisher: "Brandwave"
---

# Gucci vs Marc Jacobs: Which is searched more?

Which is more popular in search, Gucci or Marc Jacobs? Compare estimated monthly branded-search demand and Share of Search inside the Designer perfume brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gucci and Marc Jacobs
- **Competitive set**: Designer perfume brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gucci Share of Search**: 30.3%
- **Marc Jacobs Share of Search**: 11.1%

## Which is more popular in search, Gucci or Marc Jacobs?

- In August 2026, Gucci had more branded searches than Marc Jacobs among designer perfume brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Marc Jacobs’ 1M, and held a 30.3% Share of Search versus Marc Jacobs’ 11.1%.
- Gucci was ahead of Marc Jacobs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among designer perfume brands worldwide moved from 35.4% to 30.3%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Marc Jacobs’ estimated Share of Search among designer perfume brands worldwide moved from 8.7% to 11.1%, and its estimated monthly branded searches moved from 823K to 1M.

## How did search popularity change for designer perfume brands worldwide in August 2026?

- Estimated monthly branded searches for Marc Jacobs worldwide rose 21.5% over 11 measured months, from 823K to 1M in August 2026.
- Estimated monthly branded searches for Gucci worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

## Month by month

| Month | Gucci estimated searches | Gucci Share of Search | Gucci rank | Marc Jacobs estimated searches | Marc Jacobs Share of Search | Marc Jacobs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 35.4% | 2 | 823K | 8.7% | 4 |
| Nov 2025 | 3.4M | 33.6% | 2 | 1M | 10% | 4 |
| Dec 2025 | 4.1M | 31.2% | 2 | 1.2M | 9.3% | 4 |
| Jan 2026 | 3.4M | 31.8% | 2 | 823K | 7.8% | 4 |
| Feb 2026 | 2.7M | 31.7% | 2 | 673K | 7.8% | 4 |
| Mar 2026 | 3.4M | 32.8% | 2 | 823K | 8.1% | 4 |
| Apr 2026 | 3.4M | 35.9% | 2 | 673K | 7.2% | 4 |
| May 2026 | 3.4M | 31.8% | 2 | 823K | 7.8% | 4 |
| Jun 2026 | 2.7M | 30.3% | 2 | 1M | 11.1% | 4 |
| Jul 2026 | 2.7M | 30.3% | 2 | 1M | 11.1% | 4 |
| Aug 2026 | 2.7M | 30.3% | 2 | 1M | 11.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gucci’s and Marc Jacobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gucci**: Measured on the search term “gucci”.
- **Marc Jacobs**: Measured on the search term “marc jacobs”.

- [Gucci profile](/demand/global-en/brands/gucci)
- [Marc Jacobs profile](/demand/global-en/brands/marc-jacobs)
- [All designer perfume brands worldwide](/demand/global-en/categories/designer-perfume-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gucci or Marc Jacobs?

In August 2026, Gucci had more branded searches than Marc Jacobs among designer perfume brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Marc Jacobs’ 1M, and held a 30.3% Share of Search versus Marc Jacobs’ 11.1%.

## Cite this page

Brandwave. "Gucci vs Marc Jacobs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gucci-vs-marc-jacobs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gucci-vs-marc-jacobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.