---
title: "Gucci vs Le Labo: Which is searched more?"
description: "Is Gucci or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gucci-vs-le-labo"
publisher: "Brandwave"
---

# Gucci vs Le Labo: Which is searched more?

Is Gucci or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gucci and Le Labo
- **Competitive set**: Fragrance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Gucci Share of Search**: 14.4%
- **Le Labo Share of Search**: 5.2%

## Is Gucci or Le Labo more popular in search?

- In September 2026, Gucci had more branded searches than Le Labo among fragrance brands worldwide. Gucci had about 2.7 million branded searches, while Le Labo had 1 million. Gucci made up 14.4% of all fragrance brand searches we track, and Le Labo accounted for 5.2%.
- Gucci was ahead of Le Labo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among fragrance brands worldwide moved from 17.2% to 14.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands worldwide moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 823K to 1M.

## How did search popularity change for fragrance brands worldwide in September 2026?

- In September 2026, Tom Ford overtook Versace and 2 others to rank 4th among fragrance brands worldwide, with 6.4% of the searches.
- Estimated monthly branded searches for Le Labo worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
- Estimated monthly branded searches for Gucci worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

## Month by month

| Month | Gucci estimated searches | Gucci Share of Search | Gucci rank | Le Labo estimated searches | Le Labo Share of Search | Le Labo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 17.2% | 2 | 823K | 4.2% | 8 |
| Nov 2025 | 3.4M | 16% | 2 | 1M | 4.8% | 9 |
| Dec 2025 | 4.1M | 15.6% | 2 | 1.2M | 4.7% | 9 |
| Jan 2026 | 3.4M | 13.6% | 2 | 823K | 3.3% | 8 |
| Feb 2026 | 2.7M | 15.3% | 2 | 823K | 4.6% | 8 |
| Mar 2026 | 3.4M | 17.1% | 2 | 823K | 4.2% | 8 |
| Apr 2026 | 3.4M | 18% | 2 | 823K | 4.4% | 8 |
| May 2026 | 3.4M | 15.5% | 2 | 823K | 3.8% | 8 |
| Jun 2026 | 2.7M | 12.8% | 2 | 823K | 3.8% | 6 |
| Jul 2026 | 2.7M | 15% | 2 | 823K | 4.5% | 7 |
| Aug 2026 | 2.7M | 14.7% | 2 | 1M | 5.4% | 6 |
| Sep 2026 | 2.7M | 14.4% | 2 | 1M | 5.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gucci’s and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gucci**: Measured on the search term “gucci”.
- **Le Labo**: Measured on the search term “le labo”.

- [Gucci profile](/demand/global-en/brands/gucci)
- [Le Labo profile](/demand/global-en/brands/le-labo)
- [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Gucci or Le Labo more popular in search?

In September 2026, Gucci had more branded searches than Le Labo among fragrance brands worldwide. Gucci had about 2.7 million branded searches, while Le Labo had 1 million. Gucci made up 14.4% of all fragrance brand searches we track, and Le Labo accounted for 5.2%.

## Cite this page

Brandwave. "Gucci vs Le Labo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gucci-vs-le-labo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gucci-vs-le-labo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.