--- title: "Guardian Life vs Mutual of Omaha: Which is searched more?" description: "Is Guardian Life or Mutual of Omaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Income protection brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/guardian-life-vs-mutual-of-omaha" publisher: "Brandwave" --- # Guardian Life vs Mutual of Omaha: Which is searched more? Is Guardian Life or Mutual of Omaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Income protection brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Guardian Life and Mutual of Omaha - **Competitive set**: Income protection brands - **Market**: Global - **Month measured**: Sep 2026 - **Guardian Life Share of Search**: 7.3% - **Mutual of Omaha Share of Search**: 66.1% ## Is Guardian Life or Mutual of Omaha more popular in search? - In September 2026, Mutual of Omaha had more branded searches than Guardian Life among income protection brands worldwide. Mutual of Omaha had about 246,000 branded searches, while Guardian Life had 27,100. Mutual of Omaha made up 66.1% of all income protection brand searches we track, and Guardian Life accounted for 7.3%. - Mutual of Omaha was ahead of Guardian Life in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Guardian Life’s share of searches among income protection brands worldwide moved from 6% to 7.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Mutual of Omaha’s share of searches among income protection brands worldwide moved from 67% to 66.1%, and its estimated monthly branded searches held steady at 246K. ## Top income protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Guardian Life was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mutual of Omaha was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Guardian Life was listed before Mutual of Omaha in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Guardian Life | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Mutual of Omaha | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Aviva | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MetLife | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about income protection brands - Asked ChatGPT "Which income protection brand should I buy?": 1. Guardian Life, 2. Mutual of Omaha - Asked ChatGPT "What are the best income protection brands?": 1. Guardian Life, 2. Mutual of Omaha - Asked ChatGPT "What's the best income protection brand for loss of income?": 1. Guardian Life - Searched Google, AI Overview "income protection insurance": named none of the brands we track - Searched Google, AI Overview "salary protection insurance": named none of the brands we track Not named in any answer: Aviva, MetLife and Bupa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for income protection brands worldwide in September 2026? - Mutual of Omaha’s share of searches among income protection brands worldwide has lost ground for 3 months in a row, from 67.7% to 66.1% in September 2026. - Estimated monthly branded searches for Guardian Life worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. ## Month by month | Month | Guardian Life estimated searches | Guardian Life Share of Search | Guardian Life rank | Mutual of Omaha estimated searches | Mutual of Omaha Share of Search | Mutual of Omaha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 6% | 4 | 246K | 67% | 1 | | Nov 2025 | 22.2K | 7.1% | 4 | 201K | 64.1% | 1 | | Dec 2025 | 22.2K | 7.1% | 4 | 201K | 64.2% | 1 | | Jan 2026 | 27.1K | 7.1% | 4 | 246K | 64.2% | 1 | | Feb 2026 | 40.5K | 10.8% | 4 | 246K | 65.3% | 1 | | Mar 2026 | 49.5K | 12.5% | 3 | 246K | 62.3% | 1 | | Apr 2026 | 40.5K | 10.5% | 4 | 246K | 63.8% | 1 | | May 2026 | 40.5K | 11.9% | 4 | 201K | 59% | 1 | | Jun 2026 | 27.1K | 7.5% | 4 | 246K | 67.7% | 1 | | Jul 2026 | 27.1K | 7.5% | 4 | 246K | 67.7% | 1 | | Aug 2026 | 27.1K | 7.3% | 4 | 246K | 66.1% | 1 | | Sep 2026 | 27.1K | 7.3% | 4 | 246K | 66.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Guardian Life’s and Mutual of Omaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Guardian Life**: Measured on the search term “guardian life insurance”. - **Mutual of Omaha**: Measured on the search term “mutual of omaha”. - [Guardian Life profile](/demand/global-en/brands/guardian-life) - [Mutual of Omaha profile](/demand/global-en/brands/mutual-of-omaha) - [All income protection brands worldwide](/demand/global-en/categories/income-protection-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Guardian Life or Mutual of Omaha more popular in search? In September 2026, Mutual of Omaha had more branded searches than Guardian Life among income protection brands worldwide. Mutual of Omaha had about 246,000 branded searches, while Guardian Life had 27,100. Mutual of Omaha made up 66.1% of all income protection brand searches we track, and Guardian Life accounted for 7.3%. ## Cite this page Brandwave. "Guardian Life vs Mutual of Omaha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/guardian-life-vs-mutual-of-omaha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/guardian-life-vs-mutual-of-omaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.