---
title: "Gryphon vs TK: Which is more popular by branded search?"
description: "Which is more popular in search, Gryphon or TK? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gryphon-vs-tk"
publisher: "Brandwave"
---

# Gryphon vs TK: Which is more popular by branded search?

Which is more popular in search, Gryphon or TK? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gryphon and TK
- **Competitive set**: Hockey stick brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gryphon Share of Search**: 0.35%
- **TK Share of Search**: 98.3%

## Which is more popular in search, Gryphon or TK?

- In August 2026, TK had more branded searches than Gryphon among hockey stick brands worldwide. TK was estimated to have 1M branded searches compared to Gryphon’s 3.6K, and held a 98.3% Share of Search versus Gryphon’s 0.35%.
- TK was ahead of Gryphon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gryphon’s estimated Share of Search among hockey stick brands worldwide moved from 0.28% to 0.35%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, TK’s estimated Share of Search among hockey stick brands worldwide moved from 98.1% to 98.3%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for hockey stick brands worldwide in August 2026?

- Estimated monthly branded searches for Gryphon worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Month by month

| Month | Gryphon estimated searches | Gryphon Share of Search | Gryphon rank | TK estimated searches | TK Share of Search | TK rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 0.28% | 4 | 1M | 98.1% | 1 |
| Nov 2025 | 2.9K | 0.28% | 4 | 1M | 98.2% | 1 |
| Dec 2025 | 1.9K | 0.19% | 4 | 1M | 97.9% | 1 |
| Jan 2026 | 2.9K | 0.28% | 4 | 1M | 97.4% | 1 |
| Feb 2026 | 3.6K | 0.43% | 4 | 823K | 97.3% | 1 |
| Mar 2026 | 4.4K | 0.43% | 4 | 1M | 97.7% | 1 |
| Apr 2026 | 2.9K | 0.28% | 4 | 1M | 98% | 1 |
| May 2026 | 3.6K | 0.35% | 4 | 1M | 98.1% | 1 |
| Jun 2026 | 2.9K | 0.29% | 4 | 1M | 98.3% | 1 |
| Jul 2026 | 2.4K | 0.24% | 4 | 1M | 98.5% | 1 |
| Aug 2026 | 3.6K | 0.35% | 4 | 1M | 98.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gryphon’s and TK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gryphon**: Measured on the search term “gryphon hockey”.
- **TK**: Measured on the search term “tk”.

- [Gryphon profile](/demand/global-en/brands/gryphon)
- [TK profile](/demand/global-en/brands/tk)
- [All hockey stick brands worldwide](/demand/global-en/categories/hockey-stick-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gryphon or TK?

In August 2026, TK had more branded searches than Gryphon among hockey stick brands worldwide. TK was estimated to have 1M branded searches compared to Gryphon’s 3.6K, and held a 98.3% Share of Search versus Gryphon’s 0.35%.

## Cite this page

Brandwave. "Gryphon vs TK: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gryphon-vs-tk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gryphon-vs-tk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.