---
title: "GrowthBook vs Optimizely: Which is more popular by branded search?"
description: "Which is more popular in search, GrowthBook or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/growthbook-vs-optimizely"
publisher: "Brandwave"
---

# GrowthBook vs Optimizely: Which is more popular by branded search?

Which is more popular in search, GrowthBook or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GrowthBook and Optimizely
- **Competitive set**: A/B testing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **GrowthBook Share of Search**: 4.6%
- **Optimizely Share of Search**: 92.5%

## Which is more popular in search, GrowthBook or Optimizely?

- In August 2026, Optimizely had more branded searches than GrowthBook among A/B testing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to GrowthBook’s 12.2K, and held a 92.5% Share of Search versus GrowthBook’s 4.6%.
- Optimizely was ahead of GrowthBook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GrowthBook’s estimated Share of Search among A/B testing platforms worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches held steady at 12.2K.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide moved from 91.2% to 92.5%, and its estimated monthly branded searches held steady at 248K.

## How did search popularity change for A/B testing platforms worldwide in August 2026?

- In August 2026, Optimizely gained estimated Share of Search among A/B testing platforms worldwide, from 91.5% to 92.5%.
- In August 2026, GrowthBook lost estimated Share of Search among A/B testing platforms worldwide, from 5.5% to 4.6%.

## Month by month

| Month | GrowthBook estimated searches | GrowthBook Share of Search | GrowthBook rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.2K | 4.5% | 2 | 248K | 91.2% | 1 |
| Nov 2025 | 12.2K | 4.5% | 2 | 248K | 91.9% | 1 |
| Dec 2025 | 12.2K | 4.5% | 2 | 248K | 92.5% | 1 |
| Jan 2026 | 12.2K | 3.7% | 2 | 303K | 92.7% | 1 |
| Feb 2026 | 12.2K | 4.5% | 2 | 248K | 91.8% | 1 |
| Mar 2026 | 14.9K | 5.5% | 2 | 248K | 90.9% | 1 |
| Apr 2026 | 18.2K | 6.6% | 2 | 248K | 89.8% | 1 |
| May 2026 | 14.9K | 5.5% | 2 | 247K | 91.5% | 1 |
| Jun 2026 | 14.9K | 5.5% | 2 | 248K | 91% | 1 |
| Jul 2026 | 14.9K | 5.5% | 2 | 248K | 91.5% | 1 |
| Aug 2026 | 12.2K | 4.6% | 2 | 248K | 92.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GrowthBook’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GrowthBook**: Measured on the search terms “growth book”, “growthbook” and “growthbook feature flags”, summed into one figure.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure.

- [GrowthBook profile](/demand/global-en/brands/growthbook)
- [Optimizely profile](/demand/global-en/brands/optimizely)
- [All A/B testing platforms worldwide](/demand/global-en/categories/ab-testing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GrowthBook or Optimizely?

In August 2026, Optimizely had more branded searches than GrowthBook among A/B testing platforms worldwide. Optimizely was estimated to have 248K branded searches compared to GrowthBook’s 12.2K, and held a 92.5% Share of Search versus GrowthBook’s 4.6%.

## Cite this page

Brandwave. "GrowthBook vs Optimizely: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/growthbook-vs-optimizely

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/growthbook-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.