---
title: "GrowthBook vs LaunchDarkly: Which is searched more?"
description: "Is GrowthBook or LaunchDarkly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/growthbook-vs-launchdarkly"
publisher: "Brandwave"
---

# GrowthBook vs LaunchDarkly: Which is searched more?

Is GrowthBook or LaunchDarkly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GrowthBook and LaunchDarkly
- **Competitive set**: A/B testing platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **GrowthBook Share of Search**: 2.5%
- **LaunchDarkly Share of Search**: 6.7%

## Is GrowthBook or LaunchDarkly more popular in search?

- In September 2026, LaunchDarkly had more branded searches than GrowthBook among A/B testing platforms worldwide. LaunchDarkly had about 40,500 branded searches, while GrowthBook had 14,900. LaunchDarkly made up 6.7% of all A/B testing platform searches we track, and GrowthBook accounted for 2.5%.
- LaunchDarkly was ahead of GrowthBook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GrowthBook’s share of searches among A/B testing platforms worldwide moved from 2.4% to 2.5%, and its estimated monthly branded searches moved from 12.2K to 14.9K.
- Across the 12 months ending September 2026, LaunchDarkly’s share of searches among A/B testing platforms worldwide moved from 9.8% to 6.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for A/B testing platforms worldwide in September 2026?

- In September 2026, LaunchDarkly overtook VWO to rank 3rd among A/B testing platforms worldwide, with 6.7% of the searches.
- Estimated monthly branded searches for GrowthBook worldwide rose 22.3% over 12 measured months, from 12.2K to 14.9K in September 2026.

## Month by month

| Month | GrowthBook estimated searches | GrowthBook Share of Search | GrowthBook rank | LaunchDarkly estimated searches | LaunchDarkly Share of Search | LaunchDarkly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.2K | 2.4% | 6 | 49.5K | 9.8% | 4 |
| Nov 2025 | 12.2K | 2.6% | 6 | 33.1K | 7% | 4 |
| Dec 2025 | 12.2K | 2.6% | 6 | 33.1K | 7.1% | 4 |
| Jan 2026 | 12.2K | 2.1% | 6 | 40.5K | 6.8% | 4 |
| Feb 2026 | 12.2K | 2.6% | 6 | 40.5K | 8.5% | 4 |
| Mar 2026 | 14.9K | 2.7% | 6 | 40.5K | 7.3% | 4 |
| Apr 2026 | 18.2K | 3.7% | 6 | 40.5K | 8.2% | 4 |
| May 2026 | 14.9K | 2.9% | 6 | 33.1K | 6.5% | 4 |
| Jun 2026 | 14.9K | 2.6% | 6 | 40.5K | 7% | 4 |
| Jul 2026 | 14.9K | 2.6% | 6 | 40.5K | 7.1% | 4 |
| Aug 2026 | 12.2K | 2.2% | 6 | 33.1K | 6% | 4 |
| Sep 2026 | 14.9K | 2.5% | 6 | 40.5K | 6.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using GrowthBook’s and LaunchDarkly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GrowthBook**: Measured on the search terms “growth book”, “growthbook” and “growthbook feature flags”, summed into one figure.
- **LaunchDarkly**: Measured on the search term “launchdarkly”.

- [GrowthBook profile](/demand/global-en/brands/growthbook)
- [LaunchDarkly profile](/demand/global-en/brands/launchdarkly)
- [All A/B testing platforms worldwide](/demand/global-en/categories/ab-testing-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is GrowthBook or LaunchDarkly more popular in search?

In September 2026, LaunchDarkly had more branded searches than GrowthBook among A/B testing platforms worldwide. LaunchDarkly had about 40,500 branded searches, while GrowthBook had 14,900. LaunchDarkly made up 6.7% of all A/B testing platform searches we track, and GrowthBook accounted for 2.5%.

## Cite this page

Brandwave. "GrowthBook vs LaunchDarkly: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/growthbook-vs-launchdarkly

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/growthbook-vs-launchdarkly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.